New Dallas Home Store Opens With a California Cool Party: Serena & Lily Finally Hits Texas

Serena & Lily may have more than a few stylish squatters on its hands.

Following the grand opening party for its new Knox-Henderson boutique — the brand’s first store in Texas — most guests couldn’t stop talking about how badly they, well, wanted to move right in.

Indeed, Serena & Lily would be the ideal second home, with its gorgeous, residential-style retail space decorated top to bottom with the company’s full range of product, from furniture and bedding to fabrics, pillows, lighting, and accessories.

(Heads up: The selection of coffee table tomes, here, is unparalleled.)

Said opening party proved the perfect preview. I joined a tony set of hosts (@mytexashouse blogger Erin Vogelpohl; designer Amy Berry; and Cattle Baron’s Ball chairs Wendy Messmann and Lisa Haddow-Shirley) to welcome a bevy of design types, all who shopped to benefit Cattle Baron’s Ball.

The airy, California-cool space was packed, with every nook and cranny filled with partygoers, including a flock of Serena & Lily VIPs who jetted in for the night.

PC Seen: Serena & Lily CEO Lori Greeley; chief creative officer Kristy Williams; SVP finance and operations Brett Hilton; and SVP customer experience and brand marketing Jill John.