Society / The Seen

On a Cupcake High in Plano: VIP Guests Get a Sneak Peek of Trendy New Dessert Haven

BY //
photography Danielle Sabol

WhatSprinkles VIP party

Where: Legacy West, Plano

PC Moment: The night before it opened to the public on Wednesday, May 31, Sprinkles‘ second Dallas-Fort Worth location at Legacy West welcomed VIP guests eager to sample its classic confections — cupcakes, cookies, and ice cream in coveted flavors including red velvet, coconut, Cap’n Crunch, peanut butter chocolate, lemon, and cinnamon sugar.

Sipping on Veuve Cliquot, partygoers tested the 24-hour Cupcake ATM and stopped by the make-your-own cupcake station, where Sprinkles team members demonstrated the art of icing the perfect cupcake with festive toppings.

On A Sugar High: Sprinkles CEO Dan Mesches, Loren and Alexis SmithGreg and Julie RosenerJamee Jolly, Tracy Bartholomew, Jon and Joa MunsTy Sheaks, Bill and Lissa SmithMichelle Hagen, Andrea McCauley, Shelby Brenan, Carol Schauer, and Craig Perry.

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