Arts

Aurora Will Experiment With a Drive-Through to Bring Immersive Art to Dallas This Year

The New Initiative Will Open Downtown and Help Support Local Artists

BY // 09.04.20

Dallas’ most experiential public art organization, Aurora, will return to downtown this fall. In an email sent to subscribers, executive director and co-founder Joshua King announced that the immersive event will be held in downtown Dallas this October — but as a drive-through.

Comprised of 15 regional artists and downtown parking garage venue, this project will certainly be unlike any other. Known for its fusion of technology, art, and community, Aurora has always been something to look forward to attending in downtown Dallas every other year. To give Dallas a necessary dose of IRL art this year (safely), Aurora is launching a new initiative, hoping to offer “a glimmer of hope beyond our screens.”

Read more of the message below:

In the last six weeks, your support and belief in us made it possible for AURORA to unite fifteen regional artists, a parking garage venue, a production company and four corporate sponsors to commit to bringing the first immersive, drive-through parking garage experience in downtown Dallas to fruition.

This amazing experiment, which is planned to be on view for up to 90 days will be the first exhibition to operate completely on a revenue-sharing model where the artists down to the docents involved will share in the proceeds.

We are looking forward to exploring new ways in which our community can interact with art, while staying safe during the pandemic. Our hope is that the experience will bring a glimmer of hope beyond our screens to the public and the city of Dallas.

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This week, Aurora provided updated information. Held in the Dal Park Parking Garage (1600 Commerce Street) from October 1 through January 1, 2021, the timed ticket experience ($30 per car) will feature large-scale light, video, and sound installation and function on a shared profit model that benefits the local artists participating. Those talents include:

Brandy Michele Adams + Michael Moore + Robert Anthony

Eric Trich + Taylor Cleveland

Alicia Eggert

Danielle Georgiou

Hal Samples +  Favian Herrera

Melanie Clemmons + Zak Loyd

Zuyva Sevilla

David Stout

Francine Thirteen

Tramaine Townsend

Blake Weld

You can stay updated about the new exhibition on the organization’s Facebook page or Instagram.

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