Dallas Lands a New Museum of Illusions — the Bizarre is the Fun Here

Museum of Illusions, a worldwide interactive museum, is making its Texas debut in Dallas this September. A self-proclaimed “edutainment” museum, this permanent tourist attraction will be located at 701 Ross Avenue in the West End.

The museum, which started as a unique project in Croatia in 2015, has expanded to 15 cities around the globe. Athens, Berlin, Toronto and Vienna are just a few of the cities to previously land the education and entertainment concept. Dallas will be the third Museum of Illusions in the United States, following New York and Kansas City locations.

“As a native Dallasite, I know firsthand how challenging it can be to find new things to do in our city, for both locals and tourists,” says Subhi Gharbieh, the real estate broker representing the Dallas Museum of Illusions.

“This museum and other attractions will be a great addition to Dallas’ tourism, and we are looking forward to becoming a part of the culture. There are a lot of exciting things happening in the West End, and we are excited to be a part of it.”

The interactive experience isn’t just for fun, but it’s also a learning experience. Tricks of the eye teach about vision, perception, the human brain and science. Visitors can expect to see photogenic exhibits such as vortex tunnels, holograms, reverse rooms, titled rooms, infinity rooms, and a beuchet chair.

With more than 50 interactive and immersive exhibits and installations for all generations, there will be plenty of photo opportunities.

Ticket costs range from $15 to $20 for adults for the other United States locations. Keep an eye out for the exact Dallas opening date here.