Braniff International Airways

Headquartered in Dallas since 1942, the airline — and air travel in general — was transformed by Braniff CEO Harding Lawrence when he tapped Madison Avenue ad exec Mary Wells (who would become his wife) to create a campaign titled The End of the Plain Plane. Alexander Girard plane interiors, Pucci uniforms for stewardesses, and planes in paint schemes by Alexander Calder shook up the airline industry. Harper and George later updated the Girard palette; in-house designers also weighed in. And Braniff lives on: The assets of the company were purchased by a trust in 1983, and the legacy continues. (Find out more at braniffinternational.com and braniffboutique.com.)