Fashion / Shopping

New Amazon Store Opens in Frisco Mall, Giving North Texas One of the Only 4-Star Stores in America

Online Retail Giant Embraces Old Fashioned Brick and Mortar Shopping

BY // 11.11.19

Stonebriar Centre in Frisco is now home to a 4-star Amazon retail store, making it one of only six locations with such a store in the country. Just in time for holiday shopping, the new store offers some of the most popular items on the Amazon website, including specific products curated for Dallas shoppers.

Amazon 4-star at Stonebriar Centre provides an in-store experience for avid online shoppers. We’ve been seeing this trend a lot in Dallas lately, as several online-only, direct-to-consumer businesses have been opening brick-and-mortar stores.

The new Amazon store in the North Texas mall focuses on Top Sellers and New & Trending products. In Frisco, you’ll find products such as the Echo dot, Amazon Fire TV Stick, board games, small kitchen appliances (like George Forman grills and Nutribullets), books, toys and so much more.

Prime members will also still get the benefits of their online membership in the new Amazon store. And if you’re not already a member, customers can sign up for a 30-day free trial in store and instantly receive the price.

Rather than blindly ordering something online with the possibility of having to return it, the new store offers the ability to try out products. Customers can actually test drive Amazon devices such as the Kindle, Echo and Fire TV in store. Plus, everything you see in store must be rated online at four stars or above, so there is some extra assurance that comes with that.

Amazon 4-star is now open at Stonebriar Centre on the first floor, across from Sephora. Hours are Mondays through Saturdays from 10 am to 9 pm, and Sundays from noon to 6 pm.


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