Balmain Brings a Hot Pink Tennis Court — and its 1920s-Inspired Sportswear Collection — to Neiman Marcus NorthPark
The 'Summer Set' Was a Sight to Behold
BY Olivia Ward // 05.10.23
The Summer Set activation at Neiman Marcus Northpark (Photo by Neiman Marcus)
Neiman Marcus has done it again—another killer designer pop-up. Balmain has partnered with Dallas’ favorite luxury department store to bring a suite of immersive 1920s-inspired sportswear. The pastel scene featured women’s and men’s ready-to-wear clothing, handbags, and shoes, with the iconic brand’s signature playful spin on luxury.
As guests arrived at the 2,000-square-square-foot activation at Neiman Marcus NorthPark, they were greeted with champagne, sparkling rosé, mojitos, and macarons that matched the collection’s colors. Fashion influencer Elizabeth Osondu explained, “I really appreciate seeing tennis lifted into the designer and luxury field. Also, the champagne is to die for.”
The exclusive collection includes bright white, baby blue, and light pink hues combining the fashion house’s passion for French Heritage with a modern spin on classic summer-sport silhouettes. Models showcased the Summer Set collection throughout the evening.
I later approached a Dallas influencer I was familiar with from Instagram, Steph Taylor Jackson. “The pinks and the structure of jackets are signatures of Balmain — and gorgeous,” she shared.
The eye-catching space featured a pink mini tennis court with a playable net and rosé-hued tennis balls. Play ball!
The Balmain x Neiman Marcus pop-up may have come and gone in Dallas, but customers can still shop the exclusive collection on Neiman Marcus’ site.
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