Diamond Dreams

Dallas Store Aims to Take the Stress Out of Engagement Ring Shopping

By Linden Wilson Jobe // Feb 2, 2017

New Diamonds Direct boutique offers a variety of eye-catching sparklers.

Searching for a girl’s (proverbial) best friend? You’ll find mounds of sparkling baubles at Diamonds Direct.

Located in the former Diamond Doctor space near the Plaza at Preston Center, the shop stocks engagement rings, wedding bands, diamond pendants, earrings, bracelets, pearls, and fine jewelry from Henri Daussi, Verragio, Simon G., Tacori, and more.

(On Friday, February 10 and Saturday, February 11, stop by the boutique for a Valentine’s Day-themed trunk show featuring Simon G. sparklers.)

This is the 10th location — the third in Texas, following Austin and San Antonio — for the store, which was founded in 1995. Diamonds Direct removes the middleman from its diamond-sourcing process, handpicking gems from top manufacturers across the globe.

Budding fiancés, take note: To ensure a perfect purchase, Diamonds Direct will teach you all you need to know about diamonds. Asscher vs. oval? All you need to do is ask.

Diamonds Direct, 8127 Preston Road, 972.342.6663.