Hermès Unveils its Own Eye-Catching Lipstick Line — and They’re Much More Affordable Than a Birkin Bag

No luxury house understands saturated color quite like Hermès. That’s why the French fashion brand’s latest product will be as coveted as a Birkin bag — at a much more accessible price point.

After 183 years, Hermès introduces a new mètier: La Beauté Hermès.

Yes, one lipstick, in 24 hues, with its own accessories (lip-care balm, Poppy lip shine, universal lip pencil and a lip brush).

And this took a French village: Bali Barret, artistic director of Women’s Universe; Pierre Hardy, creative director of shoes, fine jewelry; Haute Bijouterie, designer of beauty objects; and Jérôme Touron, creative director of beauty. The team have joined forces to introduce the Emblème collection of lipsticks, a decidedly innovative spin on the everyday beauty essential.

The architectural, vividly lacquered, brushed and polished metal refillable case closes with a satisfying magnetic click, and is finished off with the old-world Hermès Ex-Libris seal engraved on the cap. It is also sustainable, as the case is conceived to be refillable.

In a limited run for spring, Hermès is also offering colored cases in three shades: Violet Insensé  94 (Satiné), Corail Fou 51 (Satiné) and Rose Inouї 27 (Mat).

The lipsticks come in two finishes: an ultra-pigmented matte finish inspired by the trademark Doblis leather and a satin finish reminiscent of Box leather. The 24 perfectly pigmented shades have evocative names, three of which are emblematic of the house: Rogue Casaque, Orange Boîte and Rouge H.

This initial offering from La Beauté Hermès hits beauty counters this Wednesday, March 4. Bisou, bisou!

La Beauté Hermès lipstick $68, refills $42, limited edition cases $72, at the Hermès boutique.