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Fashion / Beauty

An Insider’s Guide to Dallas’ Beauty Extravaganza

Texas Brands and Entrepreneurs Shine at Indie Beauty Expo

BY Jillian Wright // 05.02.18

Editor’s note: Indie Beauty Expo, the largest professionally curated exposition of independent beauty, wellness, health and lifestyle brands, is returning to Dallas Wednesday May 9 and Thursday May 10. Its co-founder and celebrity esthetician Jillian Wright gave PaperCity the ultimate insider’s guide to the two-day event.

Dallas is what I call a mega city because it possess a cross-cultural roadmap of art, design, music, food, architecture and fashion, making it an ideal locale for the Indie Beauty Expo, a platform I co-founded for beauty lovers to discover and buy the best (and newest) independent beauty products on the planet.

The entrepreneurial wave exploding in Texas is getting more and more national attention — just watch my newest Netflix addiction, Ugly, Delicious, where chef and host David Chang ends up in Houston exploring the massive Vietnamese community, which is making some of the best food in the country, like the restaurant fusing elements of traditional southern crawfish cooking with Vietnamese flavors.

This episode specifically resonated with me because it highlights the surging enterprising spirit spreading across Texas that is so exciting to the indie beauty community— fueled by the melting pot of cultures, birthing ambitious companies across the spectrum looking to connect and innovate while maintaining authenticity and quality.

Unlike Ugly Delicious, you don’t have to travel all over the world to discover a colorful tapestry that weaves the strands together to make a beautiful story. Dallas breeds a thirst for discovery, an appetite for beauty and a celebration of entrepreneurship. With female founders like Amber Venz Box, co-founder of rewardStyle, Jamie O’Banion, founder of Glo Pro and Beauty Bio Science, and Whitney Wolf Herd, founder of Bumble and co-founder of Tinder, it’s no surprise that Dallas is becoming a leader in beauty, given the entrepreneur-driven indie market.

Almost a quarter of the brands exhibiting at the Indie Beauty Expo, happening May 9th and 10th at Sixty Five Hundred, are Texas-born-and-bred, ready to show the beauty world that the Lone Star State means business. These five local brands are merging forwarding thinking philosophies and cutting edge ingredients (dragon’s blood, anyone?) with proven techniques, making them a few of the most notable brands beauty buffs can discover at SHOP INDIE on May 9th from 5pm to 9pm.

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General admission ($30) and VIP tickets ($99) can be purchased here.

Skin Kick: Dallas/Fort Worth-based Skin Kick is a simple, three step routine that helps to minimize acne breakouts.  Made with ingredients like cat’s claw, dragon’s blood, black willow bark, it kicks the harsh ingredients to the curb by regulating your sebaceous glands and acts as an anti-inflammatory helping to reduce redness in only three steps. Powerful yet gentle.

18.21 Manmade: Fort Worth brand 18.21 Manmade is geared towards men’s grooming, but its Sweet Tobacco cologne is so intoxicating, you will be swiping it from your significant other for yourself.

Caley Cosmetics:  San Antonio based brand pre-launching at IBE Dallas, Caley Cosmetics has its own lab creating efficacious cosmetic formulas using high-quality, non-toxic ingredients that work on every budget. Caleu has lipsticks, liners, chubby pencil, liquid lip, and highlighter+bronzer quads to give you an insta-ready glow, minus the filter.

Beauty By Earth: Dallas-based Beauty By Earth is  gluten free, non-GMO, and mostly vegan, making them accessible to just about anyone. They also have a wide variety of products from body, hair and skin and sunless tanning.

Hummingbird Farms and Skin Probiotics:  Farm fresh brands located in Hye Texas and Houston. Both use ingredients they harvest from their own land.  Hummingbird Farms grows lavender and offers a full range of products and Skin Probiotics uses live probiotics from their dairy farm to create a bioactive skincare range.

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