Fashion / Style

Young TikTok and YouTube Stars Team Up With Louis Vuitton for Coveted Sneakers

It's All About the Next Generation

BY // 07.14.21

When Louis Vuitton tapped the reigning “queen of TikTok” Charli D’Amelio and YouTube/Instagram wunderkind Emma Chamberlain to team up for launch of its new iconic sneaker LV Squad and the LV Sunset mule, the brand hit a jackpot of youthful followers. Seventeen-year-old D’Amelio counts 120 million TikTok fans while 20-year-old Chamberlain boasts 13.3 million Instagram followers and 10.4 million YouTube subscribers.

There could not be a more photogenic or more popular pair to promote the stylish footwear featured in Louis Vuitton’s pre-fall collection. Throughout the campaign, shot in sunny Los Angeles, the young women are dressed head-to-toe in Louis Vuitton, looking yummy enough to send any fashion savvy teen — as well as their elder counterparts — straight to the nearest boutique.

While more conservative femmes are swooning over the LV Squad sneaker in cotton canvas, others will surely be entranced by the LV Squad sneaker boot, which is crafted in cotton canvas and smooth calfskin. Both sneaker styles have oversized white rubber soles.

The high-top comes in black or white, the latter with colorful rubber tags of Louis Vuitton’s new signature in colors that match the shoe laces which add a kick to the look in blue, pink, or green. The low-top sneaker comes in pink, white and black, emblazoned with the LV logo and VUITTON along the outer sides.

LV SQUAD sneaker boot in cotton canvas and smooth calfskin (6) 2

The comfy LV Sunset mule is no modest competitor in the world of fashionable slides as it is available in attention-grabbing violet, green, white and black. And, of course, there is the requisite Vuitton rubber label lest any unsophisticated observer misses the stylish origin.

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These compelling pieces were designed by Louis Vuitton’s artistic director of women’s collections Nicolas Ghesquière and are set to become a new must-have in the Louis Vuitton shoe wardrobe.

The LV Squad sneakers range from $990 to $1,030 and the LV Sunset Comfort mule retails for $890,  price range easily affordable for the young millionaires D’Amelio and Chamberlain.

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