Fashion / Style

Lady Gaga’s Texas BFF Brings the Drama to New York Fashion Week: Inside the Theatrics of a Brandon Maxwell Show

BY // 02.13.18

NEW YORK — Brandon Maxwell grew up in East Texas but he has a New York sense of drama. To showcase his fall ’18 collection, the 33-year-old Longview native chose a dramatic amphitheater with floor-to-ceiling windows overlooking New York City’s Columbus Circle to unveil a collection of “relaxed glamour.”

Models walked through clouds of fog before crisscrossing through the audience to the top of The Appel Room, a home for jazz at Lincoln Center, and out the front door. They returned at the end with Maxwell, who brought out his entire design team to take a bow.

Maxwell, whose looks are a favorite of his good friend Lady Gaga, is known for  bold monochromatic colors — neon yellows, bright reds, sharp shades of white — with hardly any embellishment. That’s the tone of this collection, although it’s much more casual. Ball skirts are paired with hoodies or T-shirt tops while jumpsuits are cut to show off toned arms and shoulders.

Maxwell added a touch of sparkle to the collection in looks ranging from a black sequined little black dress to a shimmery blue-gray gown with a thigh-high slit. And a pair of glittery high-waisted slacks and cropped sweater are as glamorous as any evening gown and provide the adventurous woman looking for a different style of nighttime dressing a new opportunity.

Harkening to his boyhood past, Maxwell created tiny Swarovski crystal purses and earrings in the shape of a pineapple. “Pineapples were on my mom’s stationery growing up,” he told

And Miguel’s “Pineapple Skies” was part of the soundtrack.

In Houston, the Brandon Maxwell collection is available at Elizabeth Anthony.

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