Fashion / Style File

The Partnership

rewardStyle, Miroslava Duma & Nasiba Adilova

BY // 06.16.15
photography BFA/ Joe Schildhorn

Since its inception in 2011, fashion bloggers and luxury brands across the globe have tapped into the genius that is rewardStyle. Dallas-based power couple Amber and Baxter Box’s invitation-only network allows consumers to like, click and shop their fave looks with ease. Instagram service LIKEtoKNOW.it generated an impressive $25 million in retail sales in the year after its 2014 debut, and this year, rewardStyle reached 4,000 retail partners and 9,000 global content creators — the newest of which is a petite but very powerful duo.

Miroslava Duma, founder of lifestyle site Buro 24/7, and Nasiba Adilova, PaperCity style contributor and Duma’s bestie who manages business development for several of Buro’s markets (Russia, Ukraine and Australia, among others), recently announced at a New York City dinner that they are joining what’s affectionately called #rStheFamily, effectively integrating rewardStyle technology across their Buro digital platforms. “RewardStyle is one of the most exciting investments we have made recently,” Adilova says. “Baxter and Amber have done a tremendous job, and we are so excited to be a part of their growing business.”

With the collab, the Boxes — finalists for the 2015 Ernst & Young Entrepreneur of the Year — are poised to continue elevating rewardStyle as the premier revenue-earning company for luxe retailers and digital style publishers everywhere. “RewardStyle, until this week, has been a bootstrapped, family-owned business with a strong core mission to empower the world’s best content creators and global retailers,” Amber says. “With our partnership with Mira and Nasiba, I am not only excited to further accelerate rewardStyle’s reach and presence internationally, but to leverage their deep knowledge of content in luxury fashion and emerging markets.”

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