The Classic Pucker Gets a Cool Update Thanks to These Sisters-in-Law Entrepreneurs: New Limited-Edition Fashion Collab Keeps It Fun

Illustrator extraordinaire (and hilarious Instagram star) Donald Robertson has put his classic pucker on a new limited-edition collab with ready-to-wear label Veronica Beard.

Robertson’s four-piece capsule collection for the brand ($298 to $650) uses two of his signature motifs — the red lips and “chic” word bubble — on a dress, denim jacket, jeans, and a blouse.

Known for its classic-cool vibe, Veronica Beard was launched by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010 as an American sportswear brand and has become famous for its Dickey Jacket and tailored essentials.

Veronica Beard x Donald Robertson is available at the new Veronica Beard shop in Dallas’ Highland Park Village, and also online.

“We’ve always loved Donald’s bright, bold, and humorous take on the fashion industry,” the Veronica Beard duo tells PaperCity. “He’s a genius! We were so excited to add his stamp to some of our favorite silhouettes.”