Fashionable New Australian Store Opens In River Oak District, Drawing Plenty of Fab Femmes — Zimmermann Is Here

What: Zimmermann opening celebration

Where: In the spanking new boutique in River Oaks District

PC Moment: Australian fashion label Zimmermann recently opened its new River Oaks District store with a flourish. The store racks were not just flush with the label’s signature frothy frocks. An intimate collection of fab femmes also dressed to impress in the uber feminine trend that Zimmermann’s personifies.

Melissa Strong, Megan Cushing, Angela Daniels and Laura Zehl chaired the event that benefited Candlelighters Childhood Cancer Family Alliance. Ten percent of sales went directly to the nonprofit, while guests received a 20 percent discount on their purchases.

In addition to sipping champagne and sampling hors d’oeuvres, the ladies perused Zimmermann’s Fall Stargazer Collection which continues the brand’s signature look of relaxed femininity combined with an air of freshness and light.

While the shop’s exterior is washed in Zimmermann’s signature green, the interior features an eclectic mix of Australian artwork including paintings from Australian artist Bridie Gilman and vintage furniture. Think a 1990s Noguchi floor lamp.

PC Seen: Lindsay Radcliffe, Holly Radom, Nicole Katz, Kate Stukenberg, Lily Morris Schnitzer, and in from Dallas branding and marketing guru Brooke Hortenstine and Droese Public Relations Suzanne Droese.