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With a New Textiles Line, Serena + Lily’s Founder Returns To Her Artist Roots

Meet Serena Dugan Studio

BY // 11.09.20

Serena Dugan, who founded the breezy lifestyle brand Serena & Lily in 2004, is an artist at heart. After 15 years as chief creative officer, Dugan left the company in 2017 and returned to her roots as a painter, where she works out of her airy studio in Sausalito.

Her new collection, Serena Dugan Studio, includes textiles, objects, and paintings. Inspired by her insatiable wanderlust and a traveler’s curiosity, Dugan has created 13 fabric designs and seven wallpaper designs, each recalling a specific place that inspired her — such as Soledad, Capri, Venetto, and Cassis. Original artwork that influenced her textiles can be purchased through her website,

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Bahia grasscloth wallpaper and Serena Dugan’s artwork.

Her Objects collection will be available later this year, including a painted sling chair from Mexico City, hand- painted leather pillows, and hand- glazed ceramic stools.

Serena Dugan Studio textiles are available to the trade at James Showroom, 1025 N. Stemmons Freeway. 

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