Inside the TreeHouse store in Dallas
Eco-friendly home design and improvement store TreeHouse is branching out in North Texas. The Austin-based company aspires to make sustainability the norm in the home industry, and its next move is putting down roots in one of the state’s hottest real estate markets.
TreeHouse will debut a new store in the ever-growing suburb of Plano on January 18. This will be the third location overall and the second in the Dallas area.
Co-founded by a former conservation biologist, TreeHouse offers modern solutions to the health and environmental problems caused by traditional construction.
“I thought it was urgent that we find a way to shelter ourselves without ruining the world and our own health. That was the idea that became treehouse,” says co-founder and CEO Jason Ballard.
Homes are, in fact, the No. 1 user of energy and the No. 2 user of water; the home construction industry is the No. 1 consumer of renewable and nonrenewable resources, and the No. 1 producer of landfill waste; not to mention, humans are exposed to more toxins in their own home than anywhere else.
TreeHouse helps homeowners work against this with small improvements, like ultra-efficient LED lighting, and big ones, like solar panels.
The company arrived in North Texas last summer, when it opened a revolutionary, energy-positive store in Dallas. Built from the ground up by Lake Flato Architects, the Dallas store produces all of its energy with solar panels and stores extra energy in a Tesla Powerpack.
The new TreeHouse in Plano took shape in an existing building, so it doesn’t have all the bells and whistles of the Dallas store, but it’s been redesigned with sustainability in mind. Lake Flato Architects collaborated with Selser Shaeffer to create a space with abundant natural light, reclaimed brick and natural wood – proof that going green doesn’t mean compromising quality, comfort or aesthetics.
“Our idea, and what we think we prove everyday in our stores, is that a healthy and sustainable home is a better home in every way,” says Ballard. “It is more comfortable, more safe, more beautiful, more resilient.”