Mila, Anita, and Caroline Ticak are among the many neighbors excited by the Instagram possibilities of the latest Sugar & Cloth Color Wall at The Common, a reinvigorated shopping center on Pinemont. (Photo by Alex Montoya)
Sugar & Cloth's Ashley Rose goes for her own Instagram post with Allison Bagley at the new color installation at The Common. (Photo by Alex Montoya)
Schooley Design and Outposts Landscape Architecture worked on rehabilitation of The Common. (Photo by Alex Montoya)
Mary & Tom Lile, president of Gulf Coast Commercial Group, which reinvigorated the strip center now known as The Common. (Photo by Alex Montoya)
(Photo by Alex Montoya)
Esther’s Cajun Café and Soulfood joined the party at The Common, where Chef Esther took the helm. (Photo by Alex Montoya)
Faria Antora, Alleedra Price, Simone Powell at unveiling of the Sugar & Cloth Color Wall. (Photo by Alex Montoya)
Heather Wied, Melissa Kinsella at unveiling of the Sugar & Cloth Color Wall. (Photo by Alex Montoya)
Jose Ocque, Chris Williams at unveiling of the Sugar & Cloth Color Wall. (Photo by Alex Montoya)
Lily, Ariel, Levi & Leila Jackson at unveiling of the Sugar & Cloth Color Wall. (Photo by Alex Montoya)
Kim Aing, Lisa Nguyen at unveiling of the Sugar & Cloth Color Wall. (Photo by Alex Montoya)
Jenny Weber, Amanda Commons at unveiling of the Sugar & Cloth Color Wall. (Photo by Alex Montoya)
Has it really been five years since nationally adored lifestyle and DIY blogger Ashley Rose pitched a swath of color across the Headquarters building in EaDo, launching an Instagram inspiration fave — the Sugar & Cloth Color Wall? The diva of all things lifestyle and DIY, with an Instagram following edging toward 300,000, has now unveiled her latest contribution to making Houston bright and colorful — the 2021 color wall at The Common.
A vibrant and diverse crowd, much like the surroundings neighborhoods, helped spread the joy across the revitalized strip shopping center at 1102 Pinemont, where Gulf Coast Commercial Group infused the development with a contemporary vibe. The group tapped Rose to dress the plaza and common area with her colorful whimsy and she did not disappoint.
Billed as a pop-up, the outlay of color brings longterm vigor to what might have otherwise been just another park bench setting. Visitors will find color bands framing the common area with approximately 30 feet of painted surface on two sides leading to a patchwork juncture. Painted benches and hardscape landscape elements add to the visual joy.
An added dimension to the color wall is the specially curated palette of hues that were created to reflect the beauty of the area’s diversity while emphasizing “the synergy of the spectrum.” North of 610, The Common is located at the eclectic axis of Garden Oaks, Oak Forest and Acres Homes.
“The Sugar & Cloth Color Wall has always symbolized standing out, being colorful and being authentically you,” Rose says in a statement. “But now, more than ever, we’re proud of representing inclusivity and diversity above all.
“Our goal was for visitors will see a representation of themselves in this year’s color palette.”
As a result, there were selfies galore for the rainbow coalition of fans that turned out to celebrate the unveiling of the swaths of outdoor color. A party atmosphere prevailed thanks to the spins of DJ Biz, brews from Saint Arnold and specialty cocktails from Frankly Organic Vodka, along with bites from Mickey’s Cuisine and area mainstay Esther’s Cajun Cafe and Soulfood, the culinary diva herself serving plates. And local residential real estate team Williams-Ocque Group sponsored Color Wall hued macarons from Tout Suite.
Even the Alto ride share service was a player throughout the day, ferrying partygoers to and fro.
“We are thrilled about our partnership with Ashley Rose and the Sugar & Cloth Color Wall at The Common,” Tom Lile, Gulf Coast Commercial Group president, says in a statement. “More than just a renovation, this previously aging strip center has really been reborn with the addition of this asset, and we are excited to use it for a backdrop for future programming that serves this unique community.”