Wine Brothers — Adam and Nick Franscioni on Pinot Noir’s Allure, Small Winery Life and Drinking Great Wine at In-N-Out

I love to talk about wine with people who share my passion for it. We open bottles, we trade stories about travel and soil types, terroir and residual sugar, and we talk of taste and food and restaurants. We recommend wines to one another, we drink, and we learn a lot.

In Wine Talk, I introduce you to friends, acquaintances, and people I meet as I make my way around the world, individuals who love wine as much as I do, who live to taste, who farm and make wine. You’ll appreciate their insight, and I hope you’ll learn something from them as well. 

One thing (among many) to which I am looking forward when we can venture forth and mingle with those outside of our social distancing pods is meeting in person some of the individuals I have met during Zoom virtual tastings and seminars. Adam and Nick Franscioni are two of those people.

The brothers — and sons of Gary and Rosella Franscioni — participated in a Santa Lucia Highlands AVA gathering and seminar (virtual) to which I was invited, and their enthusiasm and dedication appealed to me immediately.

Adam is the vineyard manager at ROAR — the Franscioni family’s label — and Nick holds the position of winery manager. Adam graduated from the University of San Diego, and joined the family business in 2011, while his brother has a degree from USC and, following a stint in the consulting world, began working at ROAR in 2017.

ROAR was founded by Gary and Rosella in 2001 (Scott Shapley has been their winemaker since 2012), and the wines the family produces — pinot noir, chardonnay, syrah, grenache and viognier — need to be on your radar screen and in your inventory.

After the SLH virtual seminar, I knew I wanted to feature Adam and Nick in Wine Talk, and here they are:

James Brock: How has COVID-19 changed your work and life?

Nick Franscioni: Outside of our workplace, it completely shut down our market visits and tasting events. At work, it hasn’t had a significant impact, since our winery team consists of just three people and our vineyard team maintains a natural spacing of 6 to 8 feet per vineyard row. We are small but mighty!

The bright side is that we have spent more family time and meals together. Also, we have a new family member to welcome, and that has brought a lot of excitement for us. We are excited for my brother Adam and his wife, Tamara.

JB:Tell us about three wines you think are drinking well at the moment. What makes them worthwhile? How about a food pairing for each one?

Adam Franscioni: My wife and I are always fans of Champagne, and we are enjoying Champagne Gonet-Medeville Premier Cru Brut, (around $30 a bottle). We love the bang for your buck. It is so fresh and has beautiful apple crisp notes. We pair it with blue cheese or salmon.

Next, the 2016 Walt Bob’s Ranch ($80 a bottle). Walt is a label of Hall Wines and Bob’s Ranch is their part of their estate fruit. They always make great wines and their Bob’s Ranch is no different. I am enjoying it with lamb.

And Jacob Toft 2017 Mary Jane’s Cuvée ($60 a bottle). Jacob Toft is small label located in Paso Robles and the Mary Jane’s Cuvée is their GSM blend. The winemaker sources from great Paso Robles vineyards, and this wine is just fun. A lot of dark, red fruit and the tannins are beautiful. It’s a very complex wine. I usually enjoy this bottle with steak.

JB: If cost was no consideration, tell us the one bottle you would add to your personal collection, and why?

NF: My pick is very cliché, but I’m OK with that. Romanée-Conti. My reasoning is because it is consistently heralded as the most fascinating and desirable piece of history in wine. More important than the wine itself is the place that it comes from and the hands that carried it. I would take 1989 vintage as a birth year, please.

JB: What is your favorite varietal, and why?

AF: That’s a tough question, as I enjoy a lot of varietals, but I’d have to say pinot noir is probably my favorite because of it s versatility. It goes well with so many meals, yet you can find pinot noirs that can stand alone on their own. Whatever the social situation calls for there is a pinot noir out there to enhance the experience.

JB: How about one bottle that our readers should buy now to cellar for 10 years, to celebrate a birth, anniversary, or other red-letter day? 

NF: A great family friend of ours is winemaker Adam Lee. Adam makes wines under several labels nowadays, and one of the most special pinot noir bottlings comes from our home ranch, Rosella’s Vineyard. He created a new label called Clarice in honor of his own family member. The 2018 vintage was very special in California and one that has incredible aging potential. After tasting this bottling, I am sure that it is bound to dance and delight for the next decade and beyond.

JB: Where is your go-to place when you want to have a glass or bottle? COVID-19 has put a crimp on going out, but pre-pandemic, where did you go?

AF: Spruce Restaurant in San Francisco. They have an amazing by-the-glass menu and their food is unreal.

JB: If there was one thing you wish everyone would keep in mind when buying and drinking wine, what is it?

NF: Think about what type of wines you enjoy, and more specifically what exactly you love about those wines. Whether it’s the fruit, the spice, the herbs, whatever. . . take note of those things you love to taste and that will help you find more of the wines you enjoy.

JB: What is your “wine eureka moment,” the incident/taste/encounter that put you and wine on an intimate plane forever?

AF: It was December 2012 and I was at a pinot noir blind tasting amongst friends.  Most people brought burgundy and we guessed AOC’s until we were blue in the face. Most of the wines were young (2008-2010), so they weren’t hitting their stride yet. But one wine stole the show — it was a 1985 Chalone Vineyard Pinot Noir. I could not believe how fresh it was still tasting.

We all thought it was Old World. It was so fun to see that California wine could age that well and it taught me about judging wines before tasting them.

JB: What has been the strangest moment or incident involving wine that you have experienced in your career?

NF: Well, at the ripe age of 10, I was visiting France with my family for a summer vacation and experienced my first barrel tasting, for which I was busy training my palate. We quickly learned that I could not hold my liquor after stumbling around, blowing out candles, and using “adult” words. Our French guide was notably courteous and asked that I be excused. My memory is hazy from that day, but it is a moment that no one else will forget.

JB: What is your favorite wine reference in a work of literature or in a film?

AF: Sideways has two moments that I appreciate. I loved the end scene in which Paul Giamatti’s character is drinking 1961 Chateau Chevval Blanc at what appears to be an In-N-Out. I found that so funny and, sadly, something I might find myself doing.

For extra wine, travel and more from James Brock, check out his full site Mise en Place.