Deep Ellum’s Groundbreaking Vintage Market Moves Into Dallas Cowboys World, Adds a Tea Room

Flea Style Jumps Into Expansion With a Bold Plan

By Megan Ziots // May 7, 2019

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The Deep Ellum Flea Style is at 3009 Commerce Street.

Wide Brim's owner Brittany Cobb has numerous stores across Texas. (Courtesy)

Heirloom Haul will be a new restaurant at the second Flea Style location at The Star. Courtesy of Heirloom

Brittany Cobb founded Flea Style, a grassroots flea market, in 2009. Since then, it’s transformed into a national multifaceted creative company. With a flagship store in Deep Ellum, the vintage market is expanding to a second location with a restaurant at The Star in Frisco, which will open late this summer.

Heirloom Haul will be a fast-casual twist on the classic antique mall tea room. The menu will have salads, sandwiches, tea sandwiches and lots of local desserts. You can drink coffee, beer or wine while you shop at the new Frisco Flea Style.

“It’s a light take on a tea room,” Cobb tells PaperCity. “We’ll have classic, delicious food for families and women who come in and shop. ”

Cobb reveals that Flea Style had been considering opening a restaurant at the Deep Ellum location for awhile. Then the Frisco expansion opportunity presented itself, so it will house the first Heirloom Haul instead.

Another will later follow in the second building Flea Style owns in Deep Ellum. This location also currently has an event space, used for classes and recording their podcast, Fridays with Flea Style.

The Star, and Dallas Cowboys World Headquarters, was chosen after successful pop-up market runs at the shopping center. As for opening her own restaurant, Cobb says that it all happened organically.

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“I always planned to incorporate food, but I didn’t know if I would own it,” she says.

Flea Style is prominently featured in the Entertainment District at The Star, which offers more than 35 restaurants, shopping and specialty services at the Dallas Cowboys-themed campus. The store will join along with special events that will take place throughout the football season and entire year in conjunction with team events.

The Southern California chef cannot yet be revealed, but Heirloom will use “great local ingredients, offering a spot for the community to connect,” says Cobb. “There are a lot of established businesses at The Star and I’m excited to offer a local one.”