Heiress and Beauty Icon Draws an Impressive, Stylish Crowd in Houston, Sells Out of Books in No Time

There’s no one quite like beauty scion Aerin Lauder. Equal parts glamorous American heiress (her grandmother was Estée Lauder, and she serves as style and image director of the namesake company), hardworking entrepreneur (Aerin runs her own eponymous cosmetic, perfume, fashion and furniture line), and down-to-earth wife, mom and dog-lover, Lauder is a style icon and a natural beauty, inside and out.

She recently paid a visit to Texas visit Longoria Collection, which carries her collection, to sign her beautiful new book Palm Beach (Assouline). The book is a visual romp through the exclusive resort town’s restaurants, architecture and famous faces.

Longoria Collection’s Sylvia Longoria Dorsey, Elizabeth Dorsey Fertitta and Cherry Damianoff welcomed friends and clients to the Uptown Park boutique, where Champagne flowed and artfully presented light bites were passed.

A huge turnout resulted in an impressive sellout of books nearly halfway through the fête, though signed books were available via order for those who didn’t make it in time.

The Aerin team gushed over the partnership with Longoria Collection, revealing that they love to visit the beautifully merchandized store.

An intimate dinner with Lauder followed for a select group of VIPs hosted by the ladies of Longoria at Ouisie’s Table.

PC Seen: Sue Price, Martha Adger, Sloan Cummins, Kara Childress, Romina St.Claire, Paola Kustra, Natalie Ariz, Libba Blalock, Nancy Bihlmaier, Adriana and Mark Monroe, Zach Fertitta, Jennifer Gurley, Julie Dodson, Katie Scott, Lauren Haskett, Karen Henry, Liz Mann, Daphne Laplante, Christine Transier, Sami Grefe, Tijuana Harvey, Kerry Kirk, and Amy Margolin.