Society / Profiles

Dallas Cowboys Power Woman Knows it Takes an Army: Charlotte Jones Anderson On Family, Giving Back and Female Empowerment

BY Promoted Series Correspondent // 01.24.18

They are entrepreneurs and art patrons, executives and serious philanthropists. And they all effect change in Dallas in a personal way. PaperCity is zooming in on NorthPark Center’s 2018 Luxury Ambassadors as they embark on a year of supporting charities close to their hearts. This is the second in a 10-part series.


Charlotte Jones Anderson

Executive vice president and chief brand officer, Dallas Cowboys

Cause: The Salvation Army

Salvation Army memories.

For the past 21, years we have spent Thanksgiving day celebrating The Salvation Army.  With the launch of the national Red Kettle campaign during halftime of the Dallas Cowboys annual Thanksgiving day game, we have partnered with amazing entertainers to shine a spotlight on the efforts of the Army and their continued fight for good. (Cowboys running back Ezekiel Elliott) jumping into the kettle after his touchdown last year may have been my most favorite donation of all but certainly in my top most memorable moments. 

The most important thing we can teach young girls and women about female empowerment?

My favorite truism by Jenny Holzer is “Raise boys and girls the same.” Inspire confidence; encourage risk; teach compassion; embrace what makes you unique; and love yourself!

You’re often referred to as a “power woman.” What does that mean to you?

Power means a lot of things to different people. To me, it means defining what is important in your life, pursuing those passions with dedication, determination, and hard work — and with grace, intelligence, and compassion, while inspiring those around you to achieve their greatness.

How you manage to do it all.

I believe in having the confidence that you can do it all with the acceptance and understanding of knowing it may not be all at the same time. Supportive family, encouraging friends and a purposeful career make the daily challenge worth the fight. 

On the importance of giving back.

My grandparents and parents taught me early on that to whom much is given, much is to be expected. I have been blessed to have great role models in my life that exhibit every day. Our head coach, Jason Garrett recently addressed our team and talked about the importance of integrity and character and he said the purpose of life is to live a purposeful life. My work with The Salvation Army for the past 21 years has shown me the impact that a servant heart can make. They are a true daily inspiration and example of living a purposeful life. 

More about this series: Dallas is a city famed for giving back. Each year, NorthPark Center recognizes our city’s most influential philanthropists who are making differences in our community to garner further exposure for their favorite charities. 

NorthPark Center Luxury Ambassadors are hand-selected for their contributions and efforts in the areas of visual and performing arts, children’s causes, and research in health and sciences. Each year-long ambassadorship offers the opportunity to partner with NorthPark Center for various initiatives and events benefiting their favorite North Texas non-profit institutions. 

The program was formed in 2016 as an extension of the shopping center’s “Fifty Years of Giving” anniversary celebration in 2015.

Part of the Special Series:

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