Fashion Diva Returns from the Retail Dead and Opens a Brand-New Store in Houston

What: Whim enters the retail scene with a preview for friends and family.

Where: Whim in Hollywood Square at Alabama and Timmons.

PC Moment: Familiar fashion diva Cindy Reich has returned to the shop-til-you-drop world, introducing advanced contemporary labels including Grey by Jason Wu, Jenny Kayne, Warm by Winnie Beattie, France’s La Prestic, and Spain’s Masscob. Nearly a decade after closing her shop, Wink, Reich was once again bitten by the retail bug. She introduced her new endeavor with the assist of designer Hunter Bell.

Who: Natasha Parvizian, Tatiana Massey, Cathy Echols, Phil Hudson, Alexandra Bruskoff, Saba Jawda, Sarah Jawda, Kara Smith, Anne Lee Philips, Chris Goins, Lisa Aaronson and Jailyn Marcel.