Veronica Beard Brings Its Inspiring, Intimate Event Series to Dallas

It’s no secret that Dallas loves Veronica Beard. The brand’s signature dickey blazers and flattering ruched dresses are a staple in a city of women who love to dress up. This fall, Veronica Beard fully reciprocated the affection.

“Truth be told, during the pandemic, Dallas was out front for us,” co-founder Veronica Miele Beard told PaperCity last month. Her sister-in-law and co-founder Veronica Swanson Beard added: “The Dallas customer is what kept our dream alive.”

This October, the Veronicas were finally able to travel to Texas. After launching their “Make It Happen” campaign, which honors inspiring women across the country, at Bergdorf Goodman in New York, the sisters-in-law brought the intimate event to Highland Park Village, where the brand opened their first Texas boutique in 2017. On Thursday, October 21, a notable crowd, including philanthropists, museum heads, tech founders, and influencers, ascended the elevator to the Salon at Park House to gather. Spotted among the influential group were designers Lele Sadoughi and Mi Golondrina’s Cristina Lynch, street style star and The Yes creative director Taylor Tomasi Hill, beauty entrepreneur Jamie O’Banion, and philanthropists Cate Ford and Tiffany Cuban. The room was filled with lively conversations, champagnes glasses, and ranch waters, while a handful of Polaroid cameras helped memorialize the evening of community.

The infectious energy culminated with the exceptional rapport of the evening’s panel, moderated by journalist, attorney, and advocate, Yodit Tewolde. Featuring Mexican-American multi-media artist and mother of two, Danié Gómez Ortigoza; interior designer, author and mother of four, Michelle Nussbaumer; and surgeon, entrepreneur, mother of two, and chief medical officer of Verywell Health, Dr. Jessica Shepherd, the group shared candid stories of success, disappointments, and the challenges of balancing motherhood with a fulfilling career.

Nussbaumer echoed a sentiment much of the audience seemed to share: it’s nearly impossible for women to truly have it all, and that’s OK. The conversation was remarkably vulnerable, unveiling authentic words of wisdom that won’t soon be forgotten.

“I truly believe there is an invisible thread that keeps us together,” Ortigoza shared. “If you follow that thread, you’re able to see that there is a deeper truth to where you are now, as weird or as dark as it might be. Just follow that thread and pay attention to the things that spark light—you’ll find what you’re meant for. Life is more magical than we can ever envision.”