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Arts / Galleries

Special Holiday Pop-Up Brings an Arty Christmas Wonderland to Deep Ellum

Are You Ready for Candy Cane Lane?

BY // 12.23.18
photography Kathy Tran

While art pop-ups have become all the rage in Dallas, a new one in Deep Ellum is bringing the holiday cheer with it. Holly Jolly, open until Jan. 5 at WAAS Gallery in Deep Ellum, is a two-story, immersive installation boasting five rooms of holiday cheer.

The installation aims to set itself apart by focusing on the holiday season as inspiration for its curatorial approach. Created by Sabi Sherbi of interior design firm  Sabi and Co. and Liz Valdez of Hello Deer Design Co., the dup hope not only to celebrate the Christmas spirit, but also encourage people to be present in the moment, a interesting dichotomy for an Instagram-ready art project.

Holly Jolly is joining the ranks of the overabundance of pop-up style installations meant for early art access points and Instagram feeds. Where the Sweet Tooth Hotel lit the fuse with its eye-popping installation earlier this year, Psychedelic Robot at the Crescent Hotel in Uptown took to another level by incorporating VIP-level ticket purchases.

To present the varied holiday themed rooms in the new Holly Jolly pop-up that Sherbi and Valdez were looking for, they created various interactive rooms such as “Presents & Bows,” the Alice in Wonderland inspired “Candy Cane Lane” and “Frolic in the Snow” — an interactive blue and white glitter ball pit.

Entry into the installation runs around $15, with an appointment-only sign-up process. Unlike other pop-ups of similar DNA, Holly Jolly isn’t trying to change the game by focusing on curatorial auteurism or reinventing modern art. Holly Jolly is here for the holidays, selfies and bubblegum pop, making it a fun and egoless adventure for the festive season.

Location: WAAS Gallery

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