Culture / Cars

Bruno, Britney, an International Party Scene and the Sexiest Cars on the Planet

The United States Grand Prix Isn’t Just a Race — It’s the Ultimate Roaring Texas Weekend

BY Promoted Series Correspondent // 09.19.18

It sounds like a scene straight out of Monte Carlo, the French Riviera or some other far-flung exotic hotbed of glitz and glamour. A place you’d find Ethan Hunt in a Mission Impossible blockbuster. There are world renowned entertainers, superstar celebrities and plenty of vroom, vroom in the ultimate pulse-racing party scene.

Only, it’s happening right in the heart of Texas, just outside of Austin.

Start with Bruno Mars and Britney Spears concerts (as if that wouldn’t usually be more than enough on its own). Add in the celebrity sparkle of A-List fans (Donatella Versace, Keanu Reeves, Gerard Butler, Kit Harington, Liam Cunningham, Michel Salgado, Patrick Stewart, Kate Upton, George Lucas, Pamela Anderson, Owen Wilson, Woody Harrelson and a prince and princess or two have all shown up at F1 races this season to name just a few). Drop in the speed of the sexiest race cars in the world and well… it’s time to hit the track.

Yes, Formula 1 racing returns to Circuit of The Americas for its only United States stop this year with a revved up festival atmosphere. Calling this just a race is like calling the Super Bowl just a football game.

The 2018 FORMULA 1 PIRELLI UNITED STATES GRAND PRIX brings an entire supersized extended weekend of mega entertainment and fun, October 19, 20 and 21. You could even say it’s the biggest entertainment weekend of the year in Texas.

The Bruno Mars and Britney Spears concerts on back-to-back nights push this event into a different stratosphere than most sporting weekends. Bruno Mars will take the stage after the track events on Saturday, October 20. Spears will close everything out after the big race is completed on Sunday, October 21.

Two nights, two of the biggest music stars in the world. On top of that, Texas musicians will be performing on various stages throughout Circuit of The Americas the entire weekend. The scheduled musicians — all included in the price of a ticket — include love-Sadkid, Erika Wennerstrom (of Heartless Bastards), Jakubi, Mayeux and Broussard, Nakia and The Blue Grifters.

And you thought Austin City Limits was the be all and end all for the Live Music Capital of the World?

Race weekend turns Circuit of the Americas into a festival-like atmosphere.

This weekend isn’t just about music, though. Food trucks, pop-up sports bars, an F1 Game Zone and a Family Fun Zone (remote control cars, face painting, nail art, fake tattoos and more) create a true festival feel around the track.

This year — the seventh year of the United States Grand Prix at Circuit of The Americas — ups the ante with the FIA F1 Future Stars program. These lucky kids will get a once-in-a-lifetime opportunity to stand alongside the 20 best drivers in the world on the USGP grid during opening ceremonies.

Talk about getting close to the action.

The Formula 1 Glitz and Glamour

 If you’ve never attended a Formula 1 weekend before, go ahead and erase any preconceived notions you have over what a car racing event can be. F1 puts the glamour into racing. These aren’t good old boys chugging around the track.

Instead, you’ll find a sophisticated, international scene where the partying can be refined, if no less intense. If you enjoy a great meal at a top steakhouse or a stay at a five-star resort (and who doesn’t?), you’ll appreciate F1’s vibe.

This is the only place in the United States you can see this four-wheel zooming festival of fun. This is one of those weekends that people look forward to all year like a Super Bowl or a Lollapalooza.

And anyone who’s ever been to a mega event knows, there is nothing quite like being a VIP at such a happening. With that in mind, it’s easy to upgrade your admissions ticket to add extra perks such as a standing pit upgrade to be as close to Bruno Mars as possible when he performs.

Now, that’s an adrenalin kick.

For tickets and more information, go to or call direct for personal service at 512-655-6300.

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