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Culture / Real Estate

New Luxury Movie Theater Brings a Mega Entertainment Complex to a Forgotten Corner of Texas

Buc-ee’s Suddenly has an Even Bigger Neighbor

BY // 08.05.17

A major new entertainment complex is rising just 35 miles from the center of downtown Dallas. But this time, it’s not in everyone’s hotspot destination Plano. This time, the spoils go to oft-forgotten Terrell.

This is in a big deal in these parts — and city officials joined development group Schulman Theatres and Oakridge Investments at the groundbreaking of the massive new multi-venue concept at the intersection of I-20 and FM 148. The project, named Film Alley, will bring a 74,000-square-foot entertainment center to the area.

Film Alley will include a state-of-the-art upscale movie theater (think a full-service kitchen and reserved recliner seating along the iPic line), a 24-lane bowling alley, a 4,500-square-foot arcade, and dining options. Construction is expected to begin next month, and the center should be up and running by September 2018.

Located across the street from a 62,000-square-foot Buc-ee’s Travel Center, Film Alley will be another major anchor for Crossroads at Terrell, a still new 255-acre development that’s looking to transform this formerly sleepy travel corner.

Buc-ee’s built its first North Texas location in Terrell in 2015. The beloved mega truck stop has brought a flurry of activity to the area over the past two years, including the arrival of several new restaurants along the highway.

Freddy’s Frozen Custard and Steakburgers recently opened across the street from Buc-ee’s, and a new Chipotle is expected to open within six weeks.

Holiday Gifting

  • Mariquite Masterson
  • Elaine Turner - GiGi Flats
  • Bond No 9 - Candle
  • Cotton Club
  • Museum of Fine Arts Houston
  • Oscar De La Renta - Clutch
  • Mariquite Masterson
  • Asher Gallery
  • Wayne Smith
  • Bond No 9 - Perfume
  • Cle Du Peau - Lip Gloss
  • Oscar De La Renta - Earrings
  • Cle Du Peau - Nail Polish
  • Loeffler Randall - Shoes
  • Loeffler Randall - Clutch
  • Elaine Turner - Felicia Stole in Magenta
  • Wayne Smith
  • Cotton Club

The new entertainment development should be another catalyst for growth in Terrell.

Film Alley will have eight movie theaters, complete with full-service dining and reclining seats, that 24-lane bowling alley, a cutting-edge arcade, and a central bar and grill.

Schulman Theatres opened a similar Film Alley in Weatherford outside of Fort Worth last year. Upscale movie theaters are becoming a major spur for development.

If you build the screens, they will come? 

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