Texas Fashion Giant Charts a Major New Course

It is the end of an era. Forty Five Ten and Headington Companies revealed today that the lease will not be renewed for the iconic, ivy-covered building at 4510 McKinney Avenue — home to the original Forty Five Ten boutique in Dallas, which opened in 2000 and became Forty Five Ten For Home when the store moved into new 37,000-square-foot digs in downtown in 2016.

Doors will officially close at 4510 McKinney Avenue on Tuesday, July 31.

This news comes on the heels of word that the boutique’s beloved lunch spot, the T Room, would close at the end of June (as first reported by PaperCity). The T Room’s final lunch service will take place Saturday, June 30.

Additionally, one other closure is imminent: Forty Five Ten’s Houston boutique in the River Oaks District, which opened in 2016, will shutter this fall.

Founded by Brian Bolke, the late Shelly Musselman, and Bill Mackin, Forty Five Ten on McKinney elevated Dallas as an ahead-of-the-curve shopping destination, offering ready-to-wear, accessories, jewelry, and home accessories from established designers as well as emerging talent. Forty Five Ten’s moniker is a homage to its original 4510 McKinney Avenue address.

Throughout the years, the Dallas boutique hosted many a personal appearance by famous names in fashion (Cindy Crawford, Jeremy Scott, Tim Gunn, Greg Lauren, Lisa Perry, Donald Robertson, and the list goes on).

Although there have been exciting changes in the works for the brand (a forthcoming Aspen boutique, opening this fall; and a massive flagship Manhattan store set to open at Hudson Yards next year), this hometown news is bittersweet for the store’s longtime clients and friends who remember the first location as the hallmark of Dallas’ luxury retail scene.

Almost one year ago, Bolke announced he was stepping away from the brand he built, taking on a more consultative role following Forty Five Ten’s 2014 acquisition by Headington Companies, which also owns and operates The Joule hotel, The Lumen hotel, Wheelhouse and Sassetta.

Last year, Kristen Cole of Tenoversix boutique was named Forty Five Ten’s new president and chief creative officer. Her store, currently located inside The Joule hotel, will soon move into the first floor of Forty Five Ten on Main in downtown Dallas.