Fashion / Shopping

Houston’s Most Fashionable Museum District House Is a 1925 Bungalow With Mirth & Freya — And Style Devotees Can’t Get Enough

Charm For Days and Interesting Creators

BY // 10.24.23
photography Alex Wu

Such a clutch of stylish mavens it was that crossed the portals of what PaperCity has called “House of Mirth and Freya” for the grand opening of the spanking new 5,500-square-foot showplace for Freya and Mirth, the popular Houston-based Panama hat brand and easy breezy block-print caftans, respectively.

They call the space Sixteen Ten, located as it is at 1610 Bissonnet in the Museum District. To be exact, this is the previous home of Carl Moore Antiques, a charming bungalow circa 1925. The space is ample enough that it allowed as many as 100 fashionistas to pour through, meet the creators, browse the boutique and warehouse shelves, and try on the exclusive merchandise.

Carmen Collins Bogle, Margaret Mohn
Carmen Collins Bogle, Margaret Mohn at the grand opening fête for Sixteen Ten where Freya hats and Mirth caftans share boutique space.

Welcoming the throng were Mirth‘s Katie McClure, who founded the brand with her sister Erin Breen in 2016, and Freya’s Linsay Radcliffe and Lindsay McConnon.

On display was Freya‘s newly released collection of cool girl, organic hats crafted from innovative packable straw and new arrivals for fall including the popular fedora. Think flat brim felt fedoras accented by camel grosgrain ribbon, leather bolo cord and a custom gold Freya pin with chains. In keeping with the current hat craze, Freya includes a crochet straw bucket  design in the line.

And, yes, the Western Collection was well represented. All at relatively affordable price points of little more than $350.

Michael Shaver
Michael Shaver checks out the Freya hats at Sixteen Ten in the Houston Museum District.

Of note: Freya’s Panama hats are handwoven in Ecuador using fibers from the toquilla palm plant which is sustainably cultivated in the northern regions of that South American country.

Let's Rodeo Houston!

  • Bering's Gift's Rodeo 2024
  • Bering's Gift's Rodeo 2024
  • Bering's Gift's Rodeo 2024
  • Bering's Gift's Rodeo 2024

With the opening of the boutique, Freya founder Lindsay Radcliffe has added jewelry from Venezuelan designer Susana Vega, Wonder Valley olive oil-based skincare and Maria Ida hand-blown glass objects from Vancouver.

Shopping for Mirth’s effortless womenswear and more is available by appointment though the full line is on display in the boutique. Designed in collaboration with artisans in India and Peru, items include woven apparel, knitwear, accessories, pajamas and tabletop.

PC Seen: Anne Lee Phillips, Caroline Harper, Jenny Antill, Julie Bergeron, Frances and Neilson Powless, Lucie Harte, Kate Stukenberg, Karen Sacher, Paulina Padilla, Anabelle Reade, Madison Herington, Eleanor Williams, and Cecilia Marquez.

Featured Properties