Afternoon Swim is an ode to a day at the pool. Courtesy of Louis Vuitton.
The artist behind Vuitton's new fragrances. Courtesy of Louis Vuitton
Citrus undertones light up the Vuitton fragrance. Courtesy of Louis Vuitton.
Cactus Garden provides a cool, fresh scent. Courtesy of Louis Vuitton.
HInts of Calabrian bergamot is found in the Vuitton fragrance. Courtesy of Louis Vuitton.
Vuitton's new Sun Song scent captures the first days of summer. Courtesy of Louis Vuitton.
The Vuitton scent is marked with traces of orange blossoms. Courtesy of Louis Vuitton.
In our new world of non-gender-identifying creative individuals, fashion powerhouses are now parading clothing down runways that are meant for both male or female clients. In that spirit, Louis Vuitton’s latest collection of unisex fragrances seems oh-so au courant.
Les Colognes — which comes in three scents (Sun Song, Cactus Garden, and Afternoon Swim) — was developed by master perfumer Jacques Cavallier Belletrud, who captured the spirit of California with a sunny blend of citrus, bergamot and exotic teas.
Visionary artist Alex Israel, a darling of both the art and fashion worlds, has created artwork for the advertising and packaging to match each fragrance. Born, raised and continuing to work in Los Angeles, Israel was the obvious choice for Les Colognes. An oversized sunglass lens depicts Sun Song. Cactus Garden is illustrated by way of a desperado in a desert landscape. And a voluminous wave captures the West Coast vibe of Afternoon Swim.
Israel’s work is also found on the chic fragrance travel cases, which reference Maison Louis Vuitton’s long history of catering to a globetrotting clientele.
Whether you are a boy or a girl, you’ll undoubtedly find a scent in the Les Colognes collection that embodies your inner Californian.
Louis Vuitton Les Colognes, 100ml $250, 200ml $360; fragrance travel case $580, at the Louis Vuitton boutique, louisvuitton.com.