Fashion / Style File

Fashion Week’s Biggest and Baddest Show Brings Showtime Back to the Apollo

Tommy Hilfiger and Zendaya Put On a Broadway Worthy Extravaganza

BY // 09.09.19

NEW YORK  — Tommy Hilfiger doesn’t do anything halfway.

While many designers have reduced their presence at New York Fashion Week, Hilfiger returned to the Big Apple for the first time in three years to throw a big blowout show showcasing his TOMMYNOW collection designed with actress Zendaya. He rented out the Apollo Theater in Harlem and created a setting worthy of a Broadway extravaganza.

The outside loading dock of the famed theater took on a block party atmosphere as dozens of musicians and singers performed such classic Motown hits as “Harlem Shuffle,” “Respect” and “Move On Up,” in front of a backdrop that included two brownstone buildings — complete with front porch stoops — and two oversized classic convertibles.

A diverse cast of models, including Precious Lee, Winne Harlow, Alex Wek, and a pregnant Ashley Graham, strolled and shimmied in styles that seemed heavily inspired by the 1974 film, Foxy Brown. Think form-fitting jumpsuits, wide-legged trousers and fitted blazers in snake print or burgundy velvet, metallic mini-dresses, check coats and houndstooth dresses, accented with polka-dot scarves, stiletto boots and wide-brimmed fedoras.

So what if the clothes got a little lost amid the hoopla — at one point a young girl belted out classic Aretha while a teenage boy demonstrated his best Michael Jackson dance moves and three violinists played their hearts out in the back seat of one of the convertibles — as long as the audience was this engaged. By the end of the show, the crowd of 900, including Gigi Hadid, Bella Hadid, Indya Moore and Meghan Trainor, were on their feet, dancing along with the models to the music.

The collection was presented in a “see-now, buy-now” format, so it’s currently available online at tommyhilfiger.com and at Nordstrom stores. Prices range from less than $30 for Zodiac print undergarments to $1,295 for a leather trench coat, although most items are in the $100 to $300 range.

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  • J McLaughlin - Card Deck 1 - Animal Print

Hilfiger returned to New York Fashion Week after showing previous TOMMYNOW collections in Milan, Shanghai, Los Angeles and Paris, where he and Zendaya collaborated together for the first time on a collection that was shown earlier this year. They both say this is their last fashion collaboration for the time being because of her acting commitments, but they haven’t ruled out working together in the future.

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