Blogger-Loved Boutique Debuts in Texas
Expect a Frank Sinatra Vibe and Cool-Kid Cred
By Rebecca Sherman //
If you devour design blogs, you’re likely familiar with the frequently featured L.A.-based furniture company ModShop. Known for its signature cool-kid vibe, ModShop’s style mixes some of the most enduring design trends of the past 60 years: Hollywood Regency with its velvet tufting and lacquer; 1960s London mod à la David Hicks’ graphic patterns and jewel tones; and mid-century Palm Springs desert design that calls to mind Frank Sinatra poolside.
ModShop has opened its first Texas storefront in the Dallas Design District, smack in the middle of a row of antiques stores on Slocum Street. With other locations in L.A., Palm Springs, New York and Miami, John Bernard (who co-owns the company with his wife, Taryn) knew Dallas was a natural fit.
“We were already doing so much business in Dallas,” he says. “It felt like a great next step.”
Stores in Japan, Australia and Hong Kong are also under way. The Bernards, who both have fashion-industry backgrounds, own their own factory in L.A. and design and manufacture ModShop’s furniture, bedding, custom artwork and accessories. New pieces are introduced weekly. (Reclaimed woods and industrial loft elements are recent additions to the mod mix.) “Because we make everything ourselves, our pieces are customizable, from size to color, to the finish, upholstery, hardware, even the kind of legs,” John says. “Tweak and twist everything to make them your own.” ModShop, 1414 Slocum St., 214.760.1566
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