Restaurants / Openings

Montrose is Getting a New Shake Shack While Burger King’s Booted

It’s a Win-Win for Gourmet Hamburger Fans

BY // 02.16.18

Shake Shack just can’t get enough of H-Town. Word around town is the beloved gourmet burger chain plans to open a third Houston location. This time, Shake Shack’s set its sights on Montrose. Specifically, on the site of a fallen burger brother: Burger King.

The brains behind the mouth-watering Shackburger have signed a 15-year lease on the old Burger King space at 1002 Westheimer, according to real estate blog Swamplot. The new Shack will be located right next to Blacksmith.

It’s certainly a step up in the food chain, taking the space from fast food to fast casual. It looks like Shake Shack, not Burger King,  will have it their way.

Houston’s first Shake Shack opened in The Galleria to great fanfare — and long lines. The new Rice Village Shake Shack is set to open February 28 or March 1 as PaperCity first reported.

Shake Shacks tend to become instant hotspots wherever they lay down roots, attracting long lines of stalwart fans and curious newcomers alike. This is the age of gourmet burger joints in Houston with Austin import Hopdoddy also opening multiple locations in the Bayou City with great success.

Another hotly anticipated burger import with a cult following is In-N-Out Burger. But despite some high-profile teases, In-N-Out shows no signs of committing to Houston anytime soon.

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It’s safe to say that in the battle of burgers, Shake Shack beats its more culty West Coast competitor. At least, if social media is any indication. Shake Shack has racked up 435,000 Instagram followers and 75,700 Twitter followers. In-N-Out has just 311,000 on Instagram and only 45,300 on Twitter. The millennials have spoken?

Of course in Houston, everyone gets to vote with their wallet. May the best gourmet burger win.

Lynn Zarr, JR - Martha Turner Sotheby's

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