A Dallas-Based Wine Brand Makes the Case for Rosé All Year Round
The Affordable Taste of Provence is Taking Over TexasBY Caitlin Clark // 11.03.21
We’re conditioned to think of rosé as a warm-weather drink — a pink indulgence to sip beside the pool or with friends on sun-soaked summer patios. Casey Barber, the founder of Dallas-based wine label Rose Gold, created a product she believes works for all seasons. “Especially in Texas,” Barber adds.
Part of its timelessness is the richness of the wine — equal parts Cinsault and Grenache grapes, the dry drink has enough weight to hold its own alongside most menu items. But another advantage: Rose Gold is genuinely delicious. Made with grapes vinified during early morning hours and imported from the Provence region, it’s a classic French rosé presented in the perfect shade of pale pink.
Rose Gold is most easily compared to its big-name peers and fellow Provence rosés like Miraval and Whispering Angel, but Barber was set on keeping the price point below $20. (Miraval and Whispering Angel both retail for an average price of $23 — Rose Gold typically hovers around $18.) Even during the pandemic, when wine tariffs increased, Barber was adamant about sticking to her price point, despite advice to the contrary. “Raising my price would have changed my initial goal entirely,” Barber explains. “I wanted something my friends and I could drink regularly and for it not be such a splurge. So I held tight to that, and we made it through.”
Barber launched Rose Gold in 2018 for herself (and her friends). A longtime Dallas foodie, the single mother of three simply thought it would be fun to order her own wine off the menu at spots like Le Bilboquet, Mi Cocina, or Shinsei. She began working with a distributor (Republic) and carted her rosé in a Yeti from favorite restaurant to favorite restaurant. A pandemic-prompted shift led Rose Gold bottles to be stocked in stores and markets like H.E.B, Tom Thumb, and Pogo’s.
Rose Gold is now sold in 14 states, but the brand recognition in Texas is beyond anything Barber could have imagined. Last year, her distributor called to share Rose Gold was their number one Provence rosé in Texas. “I still have imposter syndrome. I had no aim of this becoming what it has,” says Barber, who is constantly learning as she goes. “It’s all been very organic.”
For now, though, she’s fine keeping Rose Gold exclusively a rosé. “I’ve gotten a lot of advice to do a white, a red, or a sparkling,” Barber adds. “Right now, I’m content to be a one-trick pony. I’m focused on seeing this grow. I don’t want to be done with the story, I want to see where it goes.”