New Fast-Casual Breakfast Restaurant Makes Things Healthy and Hip

Husband and Wife Entrepreneurs Lean on a Hot Austin Chef

By Hannah Kirkpatrick // Jul 8, 2017

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Bacon Egg Sandwich

Breakfast is the most important meal of the day, yet we can admit it’s occasionally a struggle to make it a healthy one.

Frisco’s recently opened Up Inspired Kitchen, a fast-casual breakfast/brunch/lunch spot, hopes to change that with a menu that fuels the body and mind.

“Up was inspired by our family’s values: heart, health, and happiness,” says Rachel Phillips-Luther, who co-owns Up with her husband, Mike Luther. “We hope [the restaurant] makes it easy for the North Dallas community to eat well, feel great, and live fully.”

Up’s food options are healthful twists on a variety of classics created in collaboration with award-winning chef and restaurateur Todd Duplechain (a Richardson native who founded upscale Austin restaurant Lenoir).

Enjoy savory toasts like the Avocado Toast with edamame, lime, and fresno chilis, or Biscuits n Groovy, a cornbread and serrano muffin topped with a cage-free egg and cauliflower gravy.

Whole 30, Paleo, or gluten-free eaters can also rejoice because Up has numerous options to meet those needs.

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Even if you’re craving something not-so-healthy, Up has tasty “cheat day” dishes like the Breakfast Burger made with Akaushi beef, sausage, a fried cage-free egg, cheddar cheese, pickles, red onion, Dijon mustard, and arugula.

To quench your thirst, Up serves Buda Juice, Limitless Coffee, Manny’s Cortado, and both Holy Kombucha and local beers on tap. Customize your own mimosas with the Mimosa Sampler — a bottle of Cristalino champagne, two fresh juices, and kombucha.

Up Inspired Kitchen, 5285 Dallas Parkway, Frisco, 469.579.4197.