This 90th Anniversary Party Draws a Swarm of Young Ladies — and Bling Like No Other

A virtual forrest of white orchids blossomed across the vibrant interiors of Deutsch Houston where diamonds in every configuration imaginable beckoned the stylish ensemble that gathered for the “Belles and Baubles” happy hour, a celebration of the vaunted jewelry firm’s 90th anniversary and a salute to the season of weddings.

Indeed, as the mostly-young ladies swanned across the store perusing the sparkling bounty, we spotted one trying on a fabulous emerald-cut diamond. “Wow,” she said, admiring the $250,000 ring. “I think I’m ready to get engaged!”

Of course, she could have selected from any number of engagement rings of varying price points. Reflecting Deutsch Houston’s focus on the ultimate in customer service, the Deutsch sales team was in high gear guiding guests through options from designers including Cartier, Kwiat, Buccellati, Mikimoto and Armenta.

Champagne flowed as did a special summer sangria cocktail, dubbed the Princess Cut, as waiters from neighboring Eloise Nichols passed trays of hors d’oeuvres. For a playful touch, the Popfancy Pops rolling cart was on hand serving gourmet flavored popsicles dipped in champagne. Ooh, la, la!

Lance Deutsch, who reigns over the classic jewelry emporium which was founded by his grandfather in Nuevo Laredo, Mexico, in 1929, welcomed the femmes to his recently renovated boutique on the edge of Highland Village. (Love the Rolex boutique.) In remarks to the gathering, Deutsch allowed that a percentage of all sales on this day were dedicated to the firm’s long-time charitable partner Heroes for Children.

Confirming that generous partnership, executive director Julie Siegel jetted in from headquarters in Dallas for the event.

What would a wedding-inspired event be without a lovely swag bag? Guests departed Deutsch Houston with goodie bags filled with top-of-the-line jewelry cleaner, a vanity bag for storing jewelry and delish wedding-themed cookies, designed by Michelle Deutsch, from the West University bakery Flour and the Girls.

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