The Woodlands’ New Showcase Tower Draws an Art and Luxury Loving Crowd — Partying at 1 Riva Row
On The Waterway and In the Center Of It All
By Laura Landsbaum //
The Woodlands Waterway provided a glamorous backdrop as an influential crowd gathered to celebrate 1 Riva Row, the pioneering new high-rise/townhome/bungalows by the pool complex in the heart of one of The Woodlands’ most bustling areas. The newest luxury multi-family project from Howard Hughes saw partygoers flock to its pool deck overlooking The Woodlands Waterway and the Cynthia Woods Mitchell Pavilion.
With Riva Row offering everything from a 13-story tower with the first rental penthouses in The Woodlands ever and traditional three-bedroom units to multi-story townhomes with direct street access to two-story bungalow-type dwellings that overlook the pool, this is a land where options reign.
Art is also woven throughout 1 Riva Row, becoming very much part of the fabric of the place, with pieces in the lobby, the common areas, the outdoor spaces and more.
“We curated the amenity floors alongside MaRS Culture and their team to put art at the center of every space,” Jim Carman, president of the Texas Region for Howard Hughes, says.
That art ethos stood out throughout the evening.
“For our residents, that artistry isn’t reserved for a single evening,” Carman says. “It’s the luxury of living at 1 Riva Row, where exceptional design and curated art are part of the everyday experience of home.”
Art Takes Center Stage at 1 Riva Row
The party goers toured 1 Riva Row, getting the chance to talk with interior designer Kelie Mayfield of MaRS Culture. Mayfield was on hand to discuss the artwork, furniture and the interior design of a land designed by London-based architecture firm Allford Hall Monaghan Morris.
An art scavenger hunt led everyone through the public spaces and outdoors to explore Riva Row’s impressive art collection. The property features more than 90 pieces of internationally sourced art.
Howard Hughes representatives were also on hand to talk about each area, including the outdoor seating space, pool deck and amenities on the third and fourth floors.
Wolfgang Puck catered the event while Randy Allison’s saxophone performance set a musical tone throughout the evening. Ballerinas positioned throughout the building added another arty, elegant touch.
When you have a special building, you want to show it off in a special way.
1 Riva Row is located near the northwest intersection of Six Pines Drive and Timberloch Place in The Woodlands. For more information, go here.
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