A brand new JW Marriott is coming to the Dallas Arts District. What’s even more exciting is that the 15-floor hotel is being developed by Sam Moon Group, which recently expanded its wholesale retailer business to include commercial real estate development. The group’s first luxury hotel was Renaissance Plano at Legacy West.
The Plano high-rise hotel, which opened in 2017, became a $131 million gem in the new west Plano area. It stands out with its bold Texas-meets-Zen design, three restaurants and pool deck. Decorated with minimalist furniture, branding irons, Western themed lobby bar and Asian artwork, the hotel is an art gallery in itself.
Which the group now setting its sights on the Arts District make perfect sense.
Members of the Plano-based, family-owned business found that they really enjoyed developing hotels, but they are very selective with projects since they are family run, vice president and general counsel of Sam Moon Group Daniel Moon tells PaperCity.
While this will be the first JW Marriott hotel in Dallas, the location was initially in talks to be a Hyatt. But plans fell through and partner JP Morgan was already deep into the project, having built a brand new 10-level parking garage.
Designed by HKS, Inc, the parking garage is bright white and modern. Restaurants have already opened up on the ground floor, including 400 Gradi and Roti Modern Mediterranean.
“We’ll take the language of the existing skin of the garage and incorporate it into the hotel,” Moon says. “It’ll fit into the unique buildings of the Arts District.”
Still in the initial development stages, all Moon could say about the interior is that a number of local artists will be featured in the common areas.
“It’ll lean more modern,” he says. “JW’s overall language is sophisticated modern nature.” Dallas-based interior designer Looney & Associates is in charge of design.
Amenities will also include a grand ballroom and meeting space, spa, restaurant, lobby bar, fitness center and a rooftop pool deck and bar. “The restaurant will be a three meal restaurant in the sky lobby,” Moon says. “It looks over the Dallas Museum of Art.”
Moon notes that there also will be tons of greenery, but not the fresh cut flowers that other hotels have. This new JW Marriott’s greenery will all be living.
“The restaurant will be elevated farm-to-table,” he says. “There will be a herb garden.”
The ground level will feature something that Moon says Dallas has been missing that other big metropolitan cities such as Chicago and New York have in hotels — a street level lobby bar that people can just stroll into after a long day at work.
Construction begins in July for an estimated February 2022 opening. Sam Moon Group also has its second hotel opening coming up in April 2020 with the new Hyatt Regency at Stonebriar in Frisco.