De Beers, the Home of Diamonds, has pioneered the Diamond industry since 1888.
This article is part of a promoted series and not produced by the editorial staff.
The art of gift giving reaches its pinnacle when diamonds are involved. Especially if it is for a special someone. With the holiday season here, the pressure is on to find that perfect sparkling gift.
How do you know who to trust? Why not go to the original pioneering master craftsmen? De Beers, the Home of Diamonds, has been perfecting its expertise since the company’s inception in 1888.
In an age of fast and fleeting, substance is both luxurious and precious, and it is a concept that has served De Beers well through three different centuries. The London-based diamond company and jeweler has taken the ephemeral and replaced it with exceptionality that continues almost 130 years later. After all, De Beers did coin the iconic “A Diamond is Forever” slogan and continues to live up to its philosophy of beautifully innovative jewelry reflected in the Talisman and Enchanted Lotus Collections, both of which are sure to be on every holiday wish list.
Round brilliant and rough diamond set in 18K yellow gold.
$1,900
De Beers was instrumental in defining the 4Cs of diamonds (cut, carat, color and clarity) so they’re easy to understand. These diamond experts set a standard for the industry globally in many ways. Fire, Life and Brilliance are the three pillars of its criteria for meticulously selecting and perfecting each diamond that is mined and crafted into a memorable piece.
Fire is the rainbow of colorful light that is seen when first glancing at a diamond. Life is the sparkle of the diamond. Brilliance is the transparency that leads to its brightness. Each De Beers diamond is selected by eye and held to the highest standards based on these criteria.
For its discerning jewelry-loving Houston clientele, DeBeers makes diamond shopping a custom experience for anyone who walks into its Galleria boutique. You can make an appointment for a showing that’s tailored around what you’re looking to find.
In the market for a De Beers True Brilliant diamond — the finest round brilliant diamond cut? You will have the chance to view the diamonds through De Beers’ proprietary Iris technology. The Iris is a ultra unique diamond demonstrator that allows you to become the expert and see why each diamond was selected and individually numbered by The De Beers Institute of Diamond. It does this by illuminating each of a diamond’s facets and making them visible to your eye.
Every diamond above .20 carats is microscopically branded with the De Beers marque and categorized in the company’s official registry. Each client receives a certificate of authenticity and a peace of mind guarantee that each piece was untreated and responsibly sourced.
The De Beers Choice
De Beers offers a full realm of choices as varied as the people who wear its jewels.
De Beers blends its design artistry and legacy of diamond expertise with the Talisman and Enchanted Lotus Collections. De Beers pioneered the introduction of rough diamonds into modern jewelry with the launch of the Talisman collection, and the result is a stunning array of rings, earrings, necklaces and bracelets that capture the organic feel of diamonds set in bold pieces.
A Talisman is a guardian, and the collection will certainly add an element of protection from the ordinary. The Talisman Detachable Earrings are a delight, giving the option to change a style in a moment. The finest of details envelope each piece, as seen in the Talisman Medal necklaces in 18k yellow gold, 18k white gold and 18k rose gold.
The Enchanted Lotus Collection embodies a mysterious delicacy, inspired by the Lotus flower, which is a symbol of eternity and purity. The holidays bring the arrival of four new pendant designs, ranging from the classic openwork style or with an inlay of Mother-of-Pearl or Black Tourmaline for a modern look. A delicate diamond micropavé motif captures the absolute essence of the Lotus flower in all its glory.
The Enchanted Lotus Collection is just as stunning on the wrist as its necklace form. The four new Enchanted Lotus bracelets work in harmony with the Enchanted Lotus pendants, rings, bracelets and earrings to capture the beauty of the lotus flower as it blooms. Each of the bracelets mimic the Lotus flower daily life cycle, beginning with the shimmering white mother-of-pearl and rose gold. An airy rose gold bracelet depicts the lotus flower with petals of micropavé diamonds in an openwork setting connects the sunrise with mid-day. As the sun starts to wane, the Lotus flower bracelet is a study in beauty, captured by micropavé diamonds in a captivating white gold openwork. The final Enchanted Lotus bracelet is an ode to the night sky, made of grey mother of pearl, white gold and diamonds.
Buying a diamond at De Beers is truly a unique experience. It’s completely geared around finding the diamond that’s perfect for your loved one rather than pushing something that’s on sale or trying to meet a quota. This is anything but just another diamond store.
Look through the photo slider to see some of De Beers’ truly special pieces. Of course, there is nothing like getting the full experience at the store. To make an appointment, click here.
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