Houston Sibling Entrepreneurs Start a New Fashion Line That Channels a Texas Vacation Favorite — Camp Aspen Is Here
This Glamorous Snow Leaf Logo Is Already Doing Good For Bo's Place
BY Shelby Hodge // 06.04.24Leisa Holland Nelson Bowman, Maidie Ryan, Shavonnah Roberts Schreiber at the Camp Aspen pop-up at Tootsies (Photo by Quy Tran)
Just in time for summer and dreams of escaping to the mountains, the brother and sister team of Patrick Ryan and Maidie Ryan have introduced an elevated loungewear brand that reminds of many Texans’ favorite mountain retreat. Taking advantage of the approaching summer solstice, the Houston duo launched their first Camp Aspen collection, dubbed Elegant by Nature, with a fundraiser for Bo’s Place.
The party began at Tootsies with oodles of logo tees, comfy tops and caps on display and then moved across the drive to Chef Bryan Caswell’s butterfly-centric PostScript restaurant.
So popular were the richly constructed Camp Aspen tees and caps, colorful cashmere travel sets and chic sherpa vests that by party’s end the racks were close to depleted.
“I was inspired by Aspen’s timelessness and how there wasn’t yet a brand that captured that essence nor the aspirational nature of the city,” brand founder Patrick Ryan tells PaperCity. “And that’s why I wanted to create Camp Aspen.”
The line, noted for its glam snow leaf logo, is designed by a team under direction of vice president of creative Josh Kopeika and is manufactured in Los Angeles.
The party also introduced the second edition of the collectible campzine, something of a buzzy scrapbook ode to Aspen that is filled with nostalgia for the billionaires’ mountain retreat presenting real and some imagined moments on the ski slopes and around the chic village.
“With the clothing and campzine, we’re able to revel in the fun and sportiness of Aspen, coupled with the familiar nostalgia of camp,” Maidie Ryan says.
The women’s and men’s Camp Aspen collections will be available for online sales beginning June 21, the day after the summer solstice.
PC Seen: Kathryn Josey Rao, Fady Armanious, Bethany Buchanan, Erin Hicks, Lauren Levicki Courville, Camila Cubero, Donna and Norman Lewis, Disney Harris, Leisa Holland-Nelson, Marcy de Luna, Lauren Paine, Michelle and Aaron Scheffler, Shavonnah Roberts Schreiber, Melanie Camp, and Beth Zdeblick with her daughter Kate Zdeblick.