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Fashion / Shopping

A Day With Kendra Scott— Going Inside the Whirlwind Reveals Plenty About This Texas Fierce Jewelry Mogul

Giving Back, a New Line and a Hall of Fame Moment

BY // 09.11.19

Austin-based jewelry mogul and philanthropist Kendra Scott stopped by Dallas’ Children’s Health this week to design jewelry with patients and their caregivers. The program she pioneered in 2015, utilizing her Color Bar called Kendra Cares, has expanded into 31 hospitals since.

After the event, which Dallas Cowboys cornerback Chidobe Awuzie also appeared at, Scott headed to her store in West Village for a meet and greet event to celebrate her new Fall collection. PaperCity caught up with Scott in between all of the action.

The upcoming 2019 inductee into the Texas Business Hall of Fame talked about her new modern Western line, philanthropy and where she gets her inspiration.

My meeting with Scott was like a whirlwind, but a very classy and eloquently spoken one. In the midst of an intimate-sized cocktail and shopping party, she managed to walk me through almost the entire new fall line displayed around the store. This month’s collection is inspired by a modern take on Western.

There are new silhouettes, stones and textures. One stone that immediately caught my eye was the Olive Epidote, which Scott told me is one of her favorites.

“I’m inspired by travel and meeting the customer,” she says, commenting on how she comes up with her designs. “I like to see the things she’s doing in life and design for her.”

Scott notes that Southwestern ware has always been an underlying trend that comes up every now and again, but it’s especially fun to work with being from and based in Texas. A couple of her other favorite pieces in the new collection are the Collins Gold Statement earrings in Bronze Veined Red Magnesite and Connor Rose Gold in Black mix.

Kendra Scott

When we sat down at the Color Bar to talk more about her Kendra Cares program, Scott explained how she was first inspired to start the efforts after watching her stepfather suffer from brain cancer at M.D. Anderson in Houston several years ago. After he passed away, she decided that she wanted to do something for the pediatric center specifically to bring a little color and beauty to the children and their parents.

“It’s ageless,” Scott says about the event. “Kids pick out the color and jewelry to customize their own piece.” And they can either be gifts for themselves or mothers or caregivers. The Kendra Cares program has been a partner with Children’s Health since 2017, hosting monthly art therapy events alongside Kendra’s local team.

Kendra Scott also came out this September with a special charm to recognize and raise money for Childhood Cancer Awareness Month. The Children Charm is available in four different metals and 50 percent of proceeds from every purchase support Children’s Miracle Network Hospitals.

And even though she’s been doing this for 18 years, since she started making product in an extra bedroom in Austin, Scott says this is just the beginning.

“I feel like we’ve just scratched the surface,” she tells PaperCity. “I’m excited to continue to surprise with great design and be a legacy brand in the state of Texas.”

Being the largest fashion jewelry brand based out of Texas (and a billion dollar company), something that Scott says a lot of people didn’t think they could do, has already created that legacy. And with Kendra Scott’s upcoming October 16 induction into the Texas Business Hall of Fame, making her only the 12th woman to receive the honor, she’s also on the right track to be one of the most influential female entrepreneurs in the entire state.

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