Famed Designer Who Got Beyonce Ready for the Super Bowl and a Diva Primed for Carnegie Hall Tells All: What Dressing Celebrities is Really Like — and the Color Only the Bold Should Wear

Even before the models in Rubin Singer gowns began strolling through the private dining room at 51fifteen in Saks Fifth Avenue, the two dozen ladies were already swooning. That would be because the dashing Singer is just about as handsome as they come. Add personal charm to the equation and you had ladies jostling to sit next to the New York designer during this intimate lunch.

Singer is in Houston Friday for a personal appearance at Saks and was the toast of Thursday’s luncheon for some of the store’s best clients.

Known for his extravagantly structured, red carpet looks, Singer has dressed, as he puts it, “everyone from opera divas to pop stars.” His most recent celeb task was dressing internationally famed soprano Renée Fleming for last month’s  Carnegie Hall gala and he will long be remembered for Beyonce’s 2013 Super Bowl costume.

Of course, no one sat for lunch until all had had photos taken with the 39-year-old designer. While the ladies dined on their choice of grilled salmon or steak salad, the parade of evening fashions fairly thrilled the mixed group of fashionistas. As the models came and went, Rubin Singer discussed his fashion oeuvre.

“I love coming to cities and learning about my clients and developing relationships with them,” he said, adding that any of his gowns can be customized depending on the client’s desires in terms of fabric, color, fit and time frame.

Particularly popular with the lunch bunch were his gowns in “liquid” fabric, an incredibly watery looking fabric created by weaving nylon filament, twisted in a certain way with silk viscose. “It’s something like fishing line,” he explained.

The designer added that he likes the combination of aggressiveness and softness in his creations. “It’s strong versus soft and line versus movement,” he said, noting that he likes movement in the fabric and he has a penchant for pleats and stripes.

With the presentation of one gown, Singer said that yellow is his favorite color. “But not everyone can wear it,” he said.