Fashion / Style File

A Trendy New York Brand Opens its First Texas Store

Sleek, Modern Fashion is Here

BY // 05.31.16

We love New York fashion label Theory for its relaxed, monochromatic sleekness and  focus on modernity and craftsmanship, ease and accessibility. This month, Theory opens its first Texas boutique in Highland Park Village, stocking the full collection of womenswear, menswear and accessories.

Founded in 1997 by designers Andrew Rosen and Elie Tahari (who left to start the Elie Tahari brand), Theory has been polishing its fashion game for decades, eschewing its famed cargo pants for the chicly simple in colors that seem poured from Farrow & Ball paint cans — sublime dead salmon, lichen, down pipe — as well as parkas and hoodies.

Belgian designer Olivier Theyskens took the design reins in 2010 and forever burnished the DNA. And, though Theyskens has since moved on, creative director Lisa Kulson is leading the modern movement. Theory, 9B Highland Park Village, 646.348.0487.

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