Troy Aikman Gets His Own Beer Hall

Former Dallas Cowboys quarterback Troy Aikman is opening his own restaurant in North Texas this summer. Fittingly, the massive beer hall and eatery is taking shape in the sports-focused city of Arlington, home of AT&T Stadium (the Cowboys’ home turf), and the Texas Rangers’ Globe Life Park.

Troy’s, as it’s been named, will join popular restaurants like Lockhart Smokehouse and Revolver Brewing at the Texas Live! development. The $250 million project is being built across the street from Globe Life Park, and the Rangers’ soon-to-be-new-home, Globe Life Field, which is expected to be complete in 2020.

Aikman’s restaurant will be inspired by legendary beer halls of Texas. The space, designed by Jeffrey Beers International, will include rustic interior, a large outdoor patio and an indoor/outdoor stage with live music every day of the week. There will also be a large LED screen for viewing games, naturally.

As far as food, details have been kept under wraps, but there are promises of a menu based on Aikman’s personal favorite dishes. There will be an array of interesting gourmet burgers, family-style sides and scratch-made, specialty margaritas. There will also be a number of healthy lunch and dinner options.

Texas Live! is set to become a hot entertainment, dining and hospitality destination for sports fanatics. The development will bring new bars, restaurants, a 35,000-square-foot convention center and a 300-room hotel to Arlington. The city, which counts AT&T Stadium, Globe Life Park, and Six Flags as attractions, currently attracts about 14 million visitors per year. The Texas Live! Development is expected to up that number by an impressive three million.

Troy’s is expected to kick open its doors later this summer.

The beer hall isn’t Troy Aikman’s first foray in the restaurant industry. The Dallas icon sold his ownership stake in fast food chain WingStop in 2015.