Culture / Restaurants

Burger King Makes Tex-Mex Ugly

The New Whopperito Tests the Limits of Fast Food Monstrosities

BY // 08.09.16

Run, don’t walk! (And depending on your palate and your culinary style, you could be running to or away from this thing.) I am speaking of The Whopperito, a piece of weaponry in the Burger King armory that could be seen as a weapon against the crippled Chipotle outfit. (The company who brought you E. coli earlier this year plan to open burger chain Tasty Made in Lancaster, Ohio, later this year. Beef, tomatoes, onions, lettuce, pickles, and … queso instead of mayonnaise, all wrapped inside a flour tortilla. Take that, Chipotle!

“It’s certainly one of the first times that we’ve tapped into the Tex-Mex category,” Burger King’s North American President Alex Macedo said. “It’s one of the fastest-growing categories—consumers like the freshness of it, they like the mix of flavors.”

(Ah yes, the Tex-Mex category, the one full of bland refried beans and watery salsas and enchiladas that give one the experience of chewing cardboard. The world certainly needs more of that.)

Now, I have not tried The Whopperito yet — Houston was not a test market, so it won’t available in the Tex-Mex crazy city until August 15 — but the photo below just might make you stand in line at your neighborhood franchise, again, depending on your palate. (The Whopperito was the brainchild of a franchisee with stores in Ohio and Pennsylvania.)

I don’t know if Carrie was referring to the pickles or The Whopperito above when she wrote “But they are surprisingly very good,” but I do know that the newest Burger King concept/creation looks disgusting. (No, food does not have to be aesthetically pleasing in order for it to taste good, but my god, have some respect for your ingredients. This thing is ugly.)

“We’re infusing classic American fare with Tex-Mex flare,” said Macedo. “The Whopperrito is a new interpretation of the Tex-Mex trend in a way that only Burger King restaurants could imagine.” From the minds of geniuses …

I have nothing against burger chains, and though I don’t frequent fast food outlets, I know that their inexpensive nature appeals to many, but if you want good Tex-Mex, I have a feeling The Whopperito is not going to satisfy your craving, even at $2.99.

The 15th approaches, so if you fight the crowds and try one, let me know how it tastes. You’ll find me at Gerardo’s, eating real food.

I’ll let the Burger King executive have the final word: “It’s not too spicy,” Macedo said. “It’s funky, but it’s not polarizing.”

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