Weighing the Options at Weights and Measures

If the name of the new Midtown eatery Weights and Measures makes you envision kitchen scales and measuring cups, think again. It’s actually the term given to government-funded agencies whose directive it was to inspect a vendor’s goods to certify they were selling exactly the weight, measure and quality of item they were claiming.

Here, in a circa-1950s warehouse outfitted with mid-century inspired furnishings, owners Richard Kaplan, Ian Rosenberg, Mike Sammons and Heath Wendell have conjured an open-concept restaurant and bakery, plus a bar dubbed Love & Squalor. Kaplan (Brown Paper Chocolates, The River Cafe) mans the range alongside baker Wendell, who finally found a retail home for his once nearly exclusively wholesale bakery business, Slow Dough Bake Shop. 

The men have come together in this expansive 5,000-square-foot space to launch an American-inspired menu for breakfast, lunch and dinner, as well as late night eats and drinks in the lounge and bar. Luring you inside are the aromas of Slow Dough’s baked goods, from donuts and brownies to sophisticated loaves and flaky European pastries, available daily from 6 AM to 2 PM and all day on the restaurant’s lunch and dinner menus.

While breakfast is loaded with Slow Dough’s remarkable pastries, Amaya coffee and fresh juices, lunch and dinner have an edited focus on salads ($8 to $9), burgers and sandwiches ($12) and pizzas ($10 to $15), with pies ranging from the common (margherita) to the esoteric (roasted carrot with redneck cheddar, sauce soubise and dukka).