Manicures That Come to You: New App from Texas Entrepreneurs Puts Nail Salons on Notice

It’s a busy week: dozens of deadlines, three events to attend tonight, and an early-morning flight for a long weekend with family. As I answer emails with one hand, the other is getting manicured, all within the confines of my office. I’m cherry picking — I’ve successfully used the new Cherry app to book a manicure.

The brainchild of Texas entrepreneurs Amber Venz Box (rewardStyle; LIKEtoKNOW.it) and Whitney Wolfe Herd (Bumble; Bumble BFF; Bumble Bizz), who have both secured spots on Forbes magazine’s 30 Under 30 list, the Cherry app is simple: Book your mani-pedi service (regular or gel manis and pedis; manis and pedis tailored for gents), location, and time for on-demand grooming that eliminates the salon.

Gloves and booties filled with a cleansing, moisturizing solution take the place of water, and Essie’s most beloved polishes — Ballet Slippers, of course — make up the roster of available colors.

From $15 for a hand or foot massage; from $35 for a classic manicure; from $45 for a classic pedicure. Available in select Dallas zip codes for now; free download through iTunes.