Gwyneth Paltrow Cannot Get Enough of Dallas: Her Buzzy Goop Store is Staying Around for Much Longer Than Expected

Goop is getting mighty comfortable in Highland Park Village. Gwyneth Paltrow’s buzzy Dallas pop-up is extending its stay. Dallas’ iconic shopping center gets to keep the gem, which opened this past spring, until at the least the end of December now.

When the Goop pop-up originally opened in April, it was scheduled to close in June. But plans change.

With everything from a wide array of Paltrow’s obsessed over skincare products (non-Goop labels included) to apparel, wellness and fragrance products (including Goop Glow powder, Luminous Melting Cleanser and bath salts),  the cozy boutique covers the entire beauty universe. And then some.

There is also a cafe with a menu developed from Paltrow’s cookbooks and Goop.com recipes. Plus, home goods.

Paltrow reigned as one of the most sought-after actresses in the world in the late ’90s and early 2000s, but her devotion to Goop drives much of her everyday now. And this natural beauty icon certainly seems to have a success in Highland Park Village.

The Goop pop up has partnered with Cointreau to create the chicest of margarita bars, sure to cool you down from Texas’s inescapable heat.

Is it any wonder that the trendiest little shop in Highland Park Village is staying around for a while?