Some men like to keep their options open. Or so Italian designer Salvatore Ferragamo has come to believe. This month, the house launches a made-to-order program for its iconic men’s driving shoe — a cult favorite because of its durability and fit. The program will be promoted via an ad campaign shot in Liguria, Italy, that features three men of distinction: race car driver Mathias Lauda, SoundCloud co-founder Alexander Ljung and photographer Johannes Huebl (husband of Olivia Palermo).
Discerning customers can now create their own version of the classic moccasin with more than 100 upper-body, sole-construct and hardware options. Consider crocodile, ostrich, condor calf and suede mink in a multitude of colors (ultramarine to sapphire), contrasted with cherry, dark brown, fog or navy soles. Inspired by the wrought-iron gate of Ferragamo’s majestic Florentine Palazzo, the famed Gancio buckle hardware can be rendered in nontraditional graphite and metallic blue. Naturally, the process wouldn’t be complete without taking credit for your own creation: Personalized lettering makes the three-month delivery time worth the wait. From $750, through the Ferragamo boutique, driver.ferragamo.com.
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