Real Estate / High-Rises

With its ‘Own’ Whole Foods and Resort Worthy Perks, Pearl Marketplace at Midtown Breaks From Houston’s Mid-Rise Pack

Living Large in the Heart of it All


It’s clear that Pearl Marketplace at Midtown is a different kind of living experience before ever walking through its National Green Building Standard-certified doors. The pixelated splash of color decorating the outside of the building is a tip that Pearl Marketplace at Midtown sees things through a different lens, not content to be just another Midtown mid-rise.

Pearl Marketplace at Midtown is built on green values, a community outlook and amenities that far exceed the industry standard. It also happens to be built above a brand new Whole Foods Market.

The newly-constructed MORGAN Community at 3120 Smith Street aims to be the new gem of Midtown with a variety of one and two bedroom floor plans, thoughtful conveniences around every corner and an ideal location for those working in Midtown, The Galleria, Greenway Plaza, Downtown or The Medical Center.

“We want our residents to associate with what’s important to them and live in a place that is super active, engaging and fun,” says Joe Melton, Morgan Group’s Vice President of Marketing and Management Support Services. “This really is a neighborhood, so we thought about what our residents enjoy.”

They answered those questions with a Whole Foods Market anchoring the first floor of Pearl Marketplace at Midtown. Slated for a November 7th opening, this highly-anticipated new Whole Foods Market will certainly change the entire Midtown neighborhood’s grocery scene.

With Pearl residents being a busy bunch, grab-and-go options that rotate throughout the day will be available. Fresh juices, a robust coffee bar, prepared meals and an extensive wine and beer selection are among the healthy and convenient Whole Foods Market perks.

The Pearl
The resort style pool is a swath of crystal blue in the middle of the complex, shutting out the world around it.

And a special secret bonus for the residents of Pearl Marketplace at Midtown? A dedicated residential elevator goes directly from the apartment building to the grocery store. It’s like having your own personal entrance to Whole Foods Market.

The unparalleled convenience of having a Whole Foods Market below sets the standard for what residents can expect at Pearl Marketplace at Midtown. The first floor features a ride share lounge, only accessible by a resident’s key card, a large space for package deliveries, a Tide drop off dry cleaning depository and a warm welcoming mail room designed to encourage conversation and connection.

Lush moss-colored benches and walnut hues are a calming combination for those who choose to linger in the mail room, or even do some quick shopping for necessities at Pearl Marketplace at Midtown’s on-site mini-store.

Four-legged family members also receive the same top-notch treatment at Pearl Marketplace at Midtown with an indoor PawSpa, so residents can easily bathe their pups. Two different dog runs come complete with a pet-friendly playscape and fans to keep things cool.

The attention to detail continues to the second floor, where The Hub simulates a “third place” Starbucks’ feel. Speedy Wi-Fi, coffee, communal tables and natural light make this an ideal place to hang out, especially nice with some residents who office from home.

The Hub also features a closed conference room and two private work spaces. A second floor private guest suite is available to rent to accommodate any visitors you have who need their own space.

The Pearl Marketplace at Midtown
Comfy couches, lush green hues, and rich accents add to up to lots of luxury at The Pearl.

Head up to the fifth floor and the sumptuous Amenity Deck awaits with a host of spaces meant for mixing, mingling, relaxing and communing. There’s no better view of downtown Houston than from the Sky Lounge where residents can lounge on the outdoor covered veranda and relax, or head inside and watch the game. (Residents can even rent the space for special events.) A sleek bar is a blank slate for parties or dinners, while a full caterer’s kitchen is neatly tucked right off the clubhouse.

Workout facilities and swimming pools are the norm at apartment communities, but the facilities at Pearl Marketplace at Midtown feel more like a resort right in the middle of the city. The 24-hour Platinum Athletic Club is home to state-of-the-art equipment, including two Peloton bikes with memberships provided and a virtual reality trainer.

“We are known for always having the latest equipment in our gyms and we are excited to provide that here,” Melton says. Four televisions and poolside views offer additional perks.

The resort style pool is a swath of crystal blue in the middle of the community, shutting out the world around it. Lounge chairs seemingly float in the water, while covered seating allows for shade. The pool area is outfitted with hammocks, gas grills and a grassy turf for yoga.

Pearl Marketplace at Midtown was designed with sustainability and green matters in mind.  In addition to the NAHB ‘Green’ building certified standing, Pearl Marketplace at Midtown offers an on-site space for everything from bikes to canoes to kayaks.

Inside the Pearl Marketplace at Midtown’s Thoughtful Homes

With so much to offer throughout the building, it’s not surprising just how generous and elegant the actual apartments are. Pearl Marketplace at Midtown offers one and two bedroom apartments in a wide range of layouts. Each apartment home includes a Nest thermostat, a full size washing machine and dryer, gas stoves, stainless steel appliances with side by side refrigerators and freezers, soaking tubs, Sonos Bluetooth systems, and generous walk-in closets.

“We were very thoughtful with design,” Melton says. “There are so many options. The bathrooms are spacious and a king size bed fits comfortably in every apartment home.”

Thoughtful on the inside and out. That’s Pearl Marketplace at Midtown, right down to the studs. It’s what inspired Sebastien “Mr. D” Boileau’s mural on the wall too. It speaks to the community woven into the building’s DNA. The five pixelated faces in Boileau’s mural are taken from actual people involved in the building of the new apartment community. It’s a meaningful tribute to where Pearl Marketplace at Midtown started and its defined purpose.

“Discovery is important to us and we took the time to understand why,” Melton says. “We want our residents to live well.”

It would be hard not to at the Pearl Marketplace at Midtown.

For more information on Pearl Marketplace at Midtown and its offerings, click here. Scroll through the photo gallery above and below this story for more looks inside the new apartment community.